TV Commercials in the Philippines (2024)

TV Commercials in the Philippines (1)

Filipino TV Commercials

I guess the old saying is true, that you miss stuff only after you lose them.

And I know, it does sound ridiculous that some of the things I miss from when I was still in the Philippine Islands were the Filipino TV Commercials.

Yes, and I am talking about those yucky and those singing-dancing-Bollywood-style commercials complete with their predictable story lines, corny themes, loony tunes and silly jingles.

But then again, I have been based in Southern California for close to ten years now and from what I have seen, all I can say is that I probably wouldn’t miss any of their TV Commercials, that’s for sure.

Thank your lucky stars (or in God if you believe in one) for the world-wide-web and for the video-sharing feature of most social networking sites and video-sharing websites such as of course

Why? Because now, you can watch all the best (and the worst of course) TV commercials. And you can get to see all the past and the present TV ads of almost any country, right on your computers.

Here is one that I have just watched that says, it is the Top Filipino Commercials:

Okay, even if I only knew four or five of the ads shown, it was still a treat.

Now if you google Philippine TV Commercials, you would see this nice page from entitled Top Ten Philippine TV Commercials That You Love. And of course they have a separate page for the Top Ten Philippine TV Commercials That You Love To Hate. Yes, I used to have a long list of that too, but now, I guess I love all of them (yes even the "baduy" or corny ones).

Going back to wikipinas, apparently wikipilipinas took a survey (they didn't give us any details about it though) and they came up with the Top Ten. Here is that list in its rank order with their corresponding video links (with one or two unavailable due to a TOS violation). Enjoy!

TV Commercials in the Philippines (2)
TV Commercials in the Philippines (3)

Top Ten Philippine TV Commercials

1. McDonalds – “Karen Po” at YouTube

2. PLDT – “Suportahan Taka” at YouTube

3. Coca-Cola – “The co*ke Beat” at YouTube or YouTube related

4. Tender Juicy Hotdog – “Goodbye Carlo” at YouTube

5. Coca-Cola – “Kasama Ka, Coca-Cola” at YouTube

6. PLDT – “ Dugo-Dugo Gang”

Scroll to Continue

Harnessing the Healing Benefits of Plants-Strengthening Your Immune System
The Holy Family of Jesus, Mary and Joseph
Parole for Convicted Murder Clara Harris About to End

7. San Miguel Beer – “Sabado Nights” at YouTube

8. Sprite – “Magpakatotoo Ka” at YouTube

9. Palmolive – “I Can Feel It” at YouTube

10. San Miguel Beer – “SiBoom” at You Tube


From that list alone, you would know that eating, eating out, beer drinking, soda (softdrink) drinking, telecommunications and personal hygeine among other things are big business in the Philippines.

And so is advertising a big business there as well, be it print, TV or whatever media. Movies and TV are also big.

And it is interesting to share that my wife and a few of her family members got to be cast as extras in a local Filipino film, who featured big name Filipino Showbiz Action, Drama and Comedy Stars. Throw in a few Sexy Stars and you got a hit.

Now if it wasn’t for the long waiting times in between takes and the heat and humidity at shooting locations, they probably will still be doing those film extra roles.

I have a friend before who is still a Print, Ramp and TV Commercial Model in the Philippines and have also appeared in numerous Filipino films. And it used to be at one time, he would invite me and some other friends of ours to his TV Commercial shoots and we would also be in the commercials themselves. So, that would probably explain some of my weird attraction to Filipino TV Commercials.

Anyway, I guess I like all those commercials in the list above.

But here is probably my favorite Philippine TV Commercial. I know a few of you will say that this is not an original Filipino commercial, but merely the Filipino version of the "I Wish" co*ke ad.

But then again, this has been redone in different countries and in different languages and I believe the Filipino version came out the most outstanding, as it put a lot of more attention to detail, timing and choreography, it captured more of the local culture and the scenery plus the main and supporting cast were outstanding. Besides, the lead did a lot more other things than just walk in a straight line and handing out co*kes and smiling while singing beautifully. Yes, not an easy thing to pull off.

So here, sit back, watch, listen and enjoy: (I swear I can almost smell the indistinctive sidewalk odors of downtown Manila in a hot and humid day)

World's Top Viewers of Videos Online

Here's a link to Youtube of the "I Wish" co*ke commercial showing an English, a Spanish and the FIlipino (Tagalog) Versions.

So do you have your own list of TV Commercials that you love?

Also I know you have a long list of those that you love to hate, but let's not be hateful now. (We still love Floyd Mayweather Jr. even if he said those nasty things about Filipinos and Asians which are all over youtube right now).

If you are in the mood for more Philippine TV Commercials, I recommend this article about commercials and the local culture and spotlighting Jollibee TV Commercials.

And in case you are in the mood for some Classic Filipino Commercials, I added a few below.

Anyway if you are in general a TV commercial lover or not, please leave a comment.

And also feel free to share your fave commercials and also the video links and give a cheer or two to any homesick person or a sentimental fool scouring the internet (cyberspace) right now in search of their favorite (childhood) commercial, Filipinos included. And in case you didn't receive the memo, Filipinos are now among the most dispersed people in the world and also lately they have been tagged as the world's top viewers of videos streamed over the internet. Hmmm, what could be a reason for that?


Ten Philippine Commercials From the 1980s

Spotlight On Philippine TV Commercials

  • Philippine TV Commercials: Spotlight On Jollibee Ads
    Did you know that you can learn a lot about people from their TV Commercials (TVCs)? Yes, whether they watch it or not is not the issue, like who watches the commercials nowadays anyway right? And I am...
  • Philippine TV Commercials: Spotlight On McDonalds Ads
    Things You Miss Most As I have mentioned in a previously related article, not in my wildest dreams would I have thought that one of the things that I would miss from the old country were things I used to...
  • Philippine TV Commercials: Spotlight On co*ke Ads
    So far I have written about Filipino TV Ads in general. And I have previously spotlighted the Filipino TV Ads of McDonalds and the local McDonalds counterpart, Jollibee (see related links below). So this...
  • Philippine TV Commercials: Spotlight On Close-Up Ads
    This is the fourth of this Series spotlighting Philippine TV Commercials and the fifth if you include the initial article introduction into Filipino TV Ads. As I have mentioned in all the previous articles,...

A Few More Commercials

Just wanted to add a few more classic Filipino Commercials. Enjoy.

Although these would most probably only appeal to those who were in the Philippines and who are 40 years old and older.

Circa 1980



J@ps (author) from Southern California on January 29, 2013:

Thanks ltlmstwntysx and thank you for sharing with us your own list.

ltlmstwntysx on November 01, 2012:

Kudos to the author of this blog! :)

I'd like to share my all-time favorite commercials of today's generation (because I was just born in 1996, so I would just include the TVCs of the 2000's.)

Coca-Cola - The co*ke Beat; Joy Dishwashing Liquid - Joy in My Heart by Michael V.; Fita - Sports Car; Rejoice - Sunod sa Galaw by Jaboom Twins; McDonald's - First Love (with Ang Huling El Bimbo as its background music); and many more! :D

J@ps (author) from Southern California on September 21, 2012:

Hello jolinabetts, you are so right. Thanks for taking the time to leave a comment and for the thumbs up.

J@ps (author) from Southern California on September 21, 2012:

Thanks nextyear... they are indeed.

Ladysee from Kalamazoo on July 18, 2012:

I work in the advertising industry in Manila and i must say that Kudos to the creative team who conceptualize these ads. Its hard to please clients and it takes a toll at someone's life, especially for someone who is a copywriter who has a family waiting for her to come home. That's how it is. Big Better Ads with Filipino blend and hopefully aiming world class.

Thanks for making this hub, the people behind those famous commercials are the unsung heroes of good marketing. Thumbs up for interesting!

nextyear on April 22, 2012:

Wow... These videos are great. :)

J@ps (author) from Southern California on November 26, 2011:

Thanks Carrie. Everything you said is spot on. Thank you!

carriethomson from United Kingdom on November 14, 2011:

wow this is such a unique topic to write about and you are right the old commertials make you feel nostalgic. they have a chramof their own and an old periodic feel to them. though i haven seen any of these commertials i can understand what you are talking about. voted up


J@ps (author) from Southern California on October 05, 2011:

Thank you and when you are able to make your commercial and when you're rich and famous, don't forget about me. Catch you later.

ershruti304 from Shimla on October 03, 2011:

I have enjoyed every bit of your hub and was overwhelmed with the co*ke commercial. I wish I could also make such commercial one day

J@ps (author) from Southern California on September 12, 2011:

Thanks for the feedback crystolite. I'm glad you liked it.

Emma from Houston TX on August 15, 2011:

This is a great and exiting hub I have read so far.I do enjoyed it.

J@ps (author) from Southern California on August 07, 2011:

Glad you liked it Scott33Thomas. Thanks!

Manuel Porras from Germany, Colombia, USA, Panama, Mexico, Spain on July 27, 2011:

those commercials are very funny I love it

J@ps (author) from Southern California on June 30, 2011:

lol I know Ghostwriter... Thanks!!!

Peter Yexley from UK on June 18, 2011:

This is a great distraction, I really enjoyed the Hub - well done!!

J@ps (author) from Southern California on April 17, 2011:

Hello Leo,

Thank you for visiting. I have no idea what a semiotic analysis is. But regarding the wikipinas list, I mentioned that they did not provide the methodology on how they came up with such a list. My guess was they somehow made a survey. But because majority of Filipinos are young and live in the major cities, hence that list is just a representation of their preferences. Culture does play a big thing, and products that majority of the responders use and like, good music, easily understandable concept, something unique to remember and if it can move the viewer emotionally and/or intellectually then I believe those are the ones that are most likely to come up on top. Good acting and famous personalities also come into play.

leo andrew biclar on April 17, 2011:

I am writing my master's thesis on the semiotic analysis of top ten philippine tv commercials. i wanted to justify how these top ten philippine tv ads loved by Filipinos. With this, i would like to ask how the come up with their list?how did they determine the top ten tv ads loved by Filipinos?

thank you so much for the responses. they would a big help in accomplishing my thesis. God Bless.

J@ps (author) from Southern California on March 09, 2011:

I'll do that HubKing, thanks for the heads-up.

TheHubKing from Philippines on February 28, 2011:

The Boysen commercials are pretty might want to check them out...:)

J@ps (author) from Southern California on November 15, 2010:

Also check out all the related articles about other Philippine TV Commercials, check out the links above.

J@ps (author) from Southern California on November 15, 2010:

I just added a few classic Philippine Commercials, see below--enjoy!

J@ps (author) from Southern California on September 11, 2010:

Hello Christopher, good to know that there is at least one person who enjoy viewing my hubs, thanks!

I shall endeavor to create more hubs that can be read, seen and heard. Yes, but let me pour one for myself too. Okay, all I have here is a diet Pepsi...that will do.

Christopher Price from Vermont, USA on September 11, 2010:

Ok. I am apparently just as weird as you.

This was one of the most enjoyable Hubs I have viewed.


And that final co*ke commercial was so pleasant I am going to pour one with some LTD and go out and sit on the porch and suck in the bounty of the last warm rays of the summer sun while my dogs cavort in the yard.

Ya' got more?

Write on.


TV Commercials in the Philippines (2024)


What is the first TV commercial in the Philippines? ›

The first TV Ad broadcast in the Philippines was on ABS-CBN in 1960, advertising Tide detergent powder.

What is the advertisem*nt trying to say Jollibee? ›

The brand highlights the story of how consumers are able to see what's most dear to them - their families - in the darkest hours, despite having their lives upended worldwide. From physically spending every waking hour together in lockdown to long video calls across continents, family was what got everyone through.

What is the most famous commercial of all time? ›

Honda's classic 'Cog' commercial has been crowned the best TV ad of all time after coming top of The Drum's World Best Ads poll of readers and leading creative directors.

What was the first TV commercial? ›

1941: NBC's WNBT station (USA) promotes a Bulova watch on 27 June. The first ever television advert appeared at 2:29 pm on 1 July 1941 on US channel NBC (then called WNBT-TV).

How much is a TV commercial for 30 seconds in Philippines? ›

A 30-second commercial on television can cost as much as P250,000 if aired during primetime (8-11 p.m.). The higher a show's ratings are, the more expensive its advertising slots are and the more revenue it generates for the network.

What is the biggest TV network in the Philippines? ›

ABS-CBN is the largest media company in the country and oldest television broadcaster in Southeast Asia.

What is the Milo advertisem*nt trying to say? ›

The advertisem*nt specifically refers to Milo as "a healthy snack" made from "nutritious ingredients". Anyone with half a brain can read the Milo label and realise that it is 31.8 percent sugar, and the rest is simple carbohydrates.

What is Milo advertisem*nt all about? ›

Publicis stated that the objective of the commercial is “to communicate that Milo PLUS mom helps raise a champion child.” The objective is met indeed, which is consistent with the other Milo commercials of the past.

What advertisem*nt says Langhap-Sarap? ›

Langhap-Sarap Jollibee Yum Burger TVC by Publicis JimenezBasic takes off from '80s classic.

What is the most common type of TV commercial? ›

Types Of TV Advertising

Television Commercials (TVC): TVCs are the most common type of television ad. They typically last between 15 and 60 seconds and air during commercial breaks. Product Placement: Product placement is when a product or service is featured prominently in a TV show or movie.

What commercial goes La la la la la? ›

The song in the iPhone 11 commercial is "Lalala" by Y2K & bbno$.

Who is on the prime Day 2022 commercial? ›

For 2022 Prime day, Amazon released a new commercial, starring the American singer Jon Batiste. And the idea is similar to the one that Just Eat uses since years: asking a famous singer to write a short song on purpose for the commercial, with customized lyrics.

What is the longest running TV commercial? ›

The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.

What TikTok commercial? ›

Use TikTok Promote to boost existing ads

TikTok Promote is a paid feature that lets you choose a goal—video views, website visits or new followers—and promote your video content. Select an audience, define your budget and schedule the duration of your ad, then start your promotion.

What is currently the most common TV commercial length? ›

What is the average length of TV commercials? While the most common TV commercial length currently stands at 30 seconds, finding longer or shorter ads is not a problem as well. It seems to be the optimal duration to present interesting content and keep the viewer's attention.

What country makes the best commercials? ›

The USA was a clear leader in 2020, with 281 points, followed by the UK on 173 points and Australia on 151 points. Brazil was placed 4th on 75 points, Thailand 5th on 63 points, France 6th on 57 points, Canada 7th (47 points), Sweden 8th (46 points), New Zealand 9th (44 points) and Germany at number 10 (36 points).

How effective are TV commercials? ›

In a recent study done by tvScientific, ads on television sets (whether streaming or traditional) garner higher ad recall. Viewers remember ads more than 46% of the time, according to the study, compared to other tactics that are far less effective.

What makes a good TV commercial? ›

The best commercials don't just sell a product or service; they tell a story. Whether it is a heartfelt story, a dose of humor or satire, create a storyline to which your audience can relate and connect. Additionally, a catchy jingle can aid in how effective and memorable your TV commercial is.

Why do TV shows have commercials? ›

The aim of these ads is to drive viewers to their mobile devices (those "second screens") to engage with the company on its website during the live program.

What is TV advertising called? ›

A television advertisem*nt (also called a television commercial, TV commercial, commercial, television spot, TV spot, advert, TV advert or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service.

Why are commercials called commercials? ›

And the root-word of Commercial is “Commerce” = “The buying and selling of goods”. So a Commercial is a type of Advertisem*nt that is specifically used for the sake of “Selling”.

What commercial had simply the best? ›

Pepsi advert, commercial, featuring Tina Turner, Simply The Best. Date of transmission: circa 1990.

How many minutes are commercials in a 1 hour program? ›

Commercial channels may interrupt television programmes with ads, but certain conditions apply. The maximum amount of advertising is 15% per hour (09 min). The nation's second-most-watched channel – TV2 – is funded by television advertisem*nts.

Who owned the first commercial TV in the Philippines? ›

The TV in the Philippines was introduced in 1953 by the DZAQ-TV Channel 3 (now DWWX-TV Channel 2) of the High Broadcasting System (now ABS-CBN), owned by James Lindenberg and Antonio Quirino.

Is advertising allowed in the Philippines? ›

Advertisem*nts will need to be reviewed by the Ad Standards Council and/or the Philippines FDA depending on the content. All non-promotional advertisem*nts will need to submit through the Ad Standards Council (ASC) and their requirements can be found here.

Who is the most famous advertiser? ›

David Ogilvy is perhaps the most famous, and respected, of those names. Often referred to as "The Father of Advertising" he left behind him a legacy of astounding work, powerful agencies and several books that have become must-reads for anyone who even thinks about getting into the ad business.

What is good brand for TV in Philippines? ›

The Philippines' best brands of smart tv manufacturers are mentioned below. Samsung Smart TV - The Samsung smart TV brand is well-known for its excellent visual quality. You may expect the most realistic photos with 4K resolution. LG - It's surprisingly good for gaming and entertainment, and it runs smoothly.

What is the famous TV channel in the Philippines? ›

The leading network in the Philippines which doesn't self-proclaim that it is number 1. The company ABS-CBN remains strong and continue to become bigger not only locally through its regional network group likewise worldwide through TFC (The Filipino Channel).

What is the famous form of advertisem*nts nowadays? ›

After the internet, it's the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach. Television ads require a budget, time, and a lot of money. But, television ads are remembered and worth spending.

What was the first known advertisem*nt? ›

In the history of advertising, the first-ever written ad was found in the ruins of Thebes in Egypt. It was a Papyrus created in 3000 BC by a slaveholder trying to find a runaway slave while also promoting their weaving shop. Today, we see different types of advertising, such as print, display, and digital.

What product is advertised the most? ›

GEICO - a car insurance brand that belongs to Berkshire Hathaway - ranked as the most advertised brand in the United States in 2021, with a measured media ad spend of 1.5 billion U.S. dollars.

What was the first item advertised on TV? ›

The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.

What are the oldest commercials? ›

The world's longest running TV commercial is the Discount Tire Company's Thank you commercial, produced by Swartwout Productions (Arizona, USA) and first aired in 1975. The same commercial has been aired continuously every year in parts of the USA.

What was the first thing advertisem*nt on TV? ›

What was the world's first tv advert. The first advert itself was broadcast in the US on July 1, 1941 over the New York station WNBT – which is still going as WNBC, 'channel four. ' The advert was for watchmaker Bulova, and was shown before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies.

Top Articles
Latest Posts
Article information

Author: Jonah Leffler

Last Updated:

Views: 5898

Rating: 4.4 / 5 (45 voted)

Reviews: 84% of readers found this page helpful

Author information

Name: Jonah Leffler

Birthday: 1997-10-27

Address: 8987 Kieth Ports, Luettgenland, CT 54657-9808

Phone: +2611128251586

Job: Mining Supervisor

Hobby: Worldbuilding, Electronics, Amateur radio, Skiing, Cycling, Jogging, Taxidermy

Introduction: My name is Jonah Leffler, I am a determined, faithful, outstanding, inexpensive, cheerful, determined, smiling person who loves writing and wants to share my knowledge and understanding with you.