Clearly, with new technologies and changing trends, people are drawn towards multiple sources of entertainment, information, and infotainment. Advertisers have to keep juggling and analyzing to keep a sense of people’s reactions to different marketing campaigns, ads, and so on.
There are multiple platforms for advertisers to catch up with potential viewers. The data reveals that almost 70% of the population skips the ad part. Founder and CEO of Dad of Ad, highest rated advertising agency quoted, “Advertisers need a great deal of effort to make ads that captivate the audience. There is no formula to determine success or failure. It’s just hit and trial, sometimes you may win and sometimes you may lose!”
Social Media
“Social media is a fusing app!”
People make connections and share their opinions and views on different things. It’s a very good platform to maximize brand recognition and make your efforts worthwhile. Gone are the days when Facebook was millennial stuff, today even the uncle next door invites his friends for retire party through Facebook messenger. At social media platforms like Facebook, you can spend $.25 to reach at least 1000 potential leads in a day.
Television
An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it’s the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach. Television ads require a budget, time, and a lot of money. But, television ads are remembered and worth spending.
The best part is a kid might not know to use the internet but still, he/she watches television and hears ads and jingles every day. It is obvious once he/she is grown-up enough to buy something on own the television ads will certainly play a crucial role.
Print Media
The print is a permanent covering and no matter how popular the digital format is, data and ads in the online space are fragile. The magazines, newspapers, and popular journals are still the most trusted source of information amongst the intelligent and educated audience.
What is the formula for the best plot in advertising?
Humans connect with emotions and facts. Nobody likes only facts and only emotions!
A creative plot explaining the utility and impact of the product and service in any arena is important to draw attention. Everything that succeeds in this world is having an emotional aspect as well. It may be a discovery for the betterment of mankind, a revolution, or something else.
Emotional Marketing
Emotions play a 50% role in decision making, it can be an immediate reaction or an anticipated reaction.
Everything is done or planned or sold to make someone feel good or safe. For brands, it’s important to make the consumers feel something. If an advertisem*nt is successful in delivering an emotion then certainly it will be a successful brand advertisem*nt.
Advertising is just another way for brands to deliver a feeling to their end-users. A person may forget a product or offer or pricing but the way something makes feel is always cherished and remembered.
