Amazon ranked as the most advertised brand in the United States in 2022, with a measured media ad spend of 6.1 billion U.S. dollars. Walmart came in second that year, with a spending of 2.2 billion dollars in measured media advertising. GEICO - a car insurance brand that belongs to Berkshire Hathaway - followed with 1.5 billion dollars.
The battle for digital ad revenue share in the United States
Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2025, it is projected to exceed 15 percent.
Digital advertising leads the global ad market
Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2024, global ad spending will likely reach approximately 885 billion dollars, up from 336 billion dollars in 2000. The most significant factor in this growth is the dominance of digital advertising. In 2021, online advertising accounted for nearly two-thirds of the total advertising spending worldwide. By 2026, the share is expected to exceed 72.5 percent.
