CRM Ticketing System for Meaningful Customer Interactions (2024)

Send better responses and close deals faster with the user-friendly context-aware ticketing system.

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What is a CRM ticketing system?

A CRM ticketing system is a help desk ticketing tool with a builtin CRM integration that brings more context to customer support. It works by establishing two-way sync between a CRM and a help desk. A CRM-based help desk system brings customer context into support tickets and adds ticket information into leads in CRM. This way, a CRM ticketing system helps support agents prioritize tickets better and sales executives follow up on leads promptly.

Why do you need a CRM ticketing system?

A CRM with a ticketing system makes several business processes more efficient and improves the overall customer experience.

Context should never be the missing piece

Customer service is only done right when your customers don’t have to repeat themselves or give you information that you should already have. When you have a CRM and a help desk tool working together as one unit, you have the customer data from CRM available within the ticketing screen. That means your agents have all the context they need to kickstart problem-solving.

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Customer service: The quicker, the better

Response and resolution rates are the most difficult metrics to control in customer service. A CRM ticketing system brings customer details inside each ticket, so agents don’t have to redirect the customer tickets or wait on additional data from the teams or the customer. It improves response and resolution rates tremendously.

Customer experience is the ultimate goal

Customer loyalty is gained through multiple instances of meaningful customer interactions. You retain customers and repeat sales when you focus on each customer and give them your time every time. A CRM ticket management system ensures transparency between teams and always notifies the right person to help with a prospect or customer request.

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Do more with less, by using the right tech

Support agents can identify cross-sell opportunities and notify the sales team. The sales team can tag support agents to help with a lead’s technical question. This only scratches the surface of how a CRM ticketing system can improve your business.

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  • Sales
  • Support

Improve the performance of both sales and support. Here’s how

With the right CRM ticketing software, you can help sales and support teams stay on the same page.

  • Sales |
  • Support

Sales

Sales Reps Responding to Tickets

When prospects ask for help before purchasing, your sales reps can pitch in immediately and expedite the buying decision by responding to tickets from within Zoho CRM.

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SalesSignals in Zoho CRM

When a prospect asks your support team about a product service, SalesSignals in Zoho CRM notifies the sales rep. They can view the ticket, responses, and happiness ratings, and then can time their actions right to close on leads.

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Support

Tag the sales team within Zoho Desk

When a support agent identifies a sales opportunity from support interactions, they can tag the sales team and update the prospect details from within Zoho Desk.

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Handshake Mode in Zoho Desk

Handshake Mode in Zoho Desk lets support agents see tickets from leads. Inside a ticket, they can see more details, like the deal valuation and the product evaluated. This way, the support team can prioritize tickets better and assist sales when needed.

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Zoho Desk goes hand-in-hand with all your favorite CRM systems

Zoho Desk, the context-aware help desk, brings more to the table

Zoho Desk is an efficient CRM help desk software—better than open-source, as it’s packed with cutting-edge features in pocket-friendly editions.

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  • Omnichannel Setup

    Zoho Desk collects support tickets from different channels and organizes them in one tab. Agents can effectively manage all of their tickets from the same tab. These channels include email, social media, live chat, webforms, telephony, and more.

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  • Multi-brand Help Center

    No matter how many brands your company consists of, you can create and maintain distinct help centers for each one. For each brand, you can create a multi-lingual knowledge base, list FAQs, and set up customer communities. It creates a cohesive brand experience for your customers while you and your team manage tickets from a single interface.

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  • Automation

    Zoho Desk is packed with smart automations to ensure diligent use of your resources. Automatic ticket tagging and sorting help your agents save time on routine tasks and spend more time on things that need their attention. Automatic assignment rules, tasks, and SLAs help your managers ensure work stays on track.

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  • Analytics

    With customizable dashboards and reports, Zoho Desk allows you to schedule reports to your inbox on a regular basis. This makes it easy to monitor tasks, review metrics, and make the right decisions at the right time.

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  • Artificial Intelligence

    Intuitive chatbots and Artificial Intelligence make ticket handling much easier. Zia, an AI-powered support assistant from Zoho Desk, learns from the data you feed it, and in turn, answers customers, notifies managers when there are anomalies in the daily ticket traffic stats, and analyzes the customer sentiment in every ticket.

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  • Mobile Apps

    Your service should be available to your customers around the clock, but that doesn't mean being tied to your desk 24x7. Zoho Desk comes with apps that let you perform most tracking functions on your mobile phone, so you can help your customers outside of the office.

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Make every customer interaction meaningful with a CRM ticketing system

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FAQ

CRM Vs Ticketing system. What’s the difference?

A CRM system holds all customer information that facilitates sales and marketing activities while a ticketing system uses that information to provide the best customer service. When put together, these systems form a powerful unit that improves the customer experience and increases customer lifetime value.

How long can I use the CRM Ticketing system for free?

Zoho Desk, a top-rated CRM ticketing system, comes with a free trial of 15 days to allow you to explore all of its features. After the trial, you can choose from the competitively priced editions starting from just USD 14 per agent per month.

Can I set a workflow in CRM Ticketing system?

Yes, you can. Zoho Desk offers a bunch of automation to make your life easier. You can set workflows and write rules to update fields, send alerts, add tasks, and perform actions. You can also use Macros, SLAs, Assignment rules, etc., to rule out mundane repetitive jobs.

CRM Ticketing System for Meaningful Customer Interactions (2024)

FAQs

How does the CRM system handle customer inquiries and support requests through a ticketing system? ›

It works by establishing two-way sync between a CRM and a help desk. A CRM-based help desk system brings customer context into support tickets and adds ticket information into leads in CRM. This way, a CRM ticketing system helps support agents prioritize tickets better and sales executives follow up on leads promptly.

Is CRM a ticketing system? ›

CRM focuses on gathering and handling customer data efficiently for easy decision-making. On the other hand, a ticketing system focuses customer problems to build a public business image.

What is the purpose of the CRM system? ›

What does a CRM system do? A customer relationship management (CRM) solution helps you find new customers, win their business, and keep them happy by organising customer and prospect information in a way that helps you build stronger relationships with them and grow your business faster.

What is the purpose of the ticketing system? ›

A ticketing system is a help desk software program used to process, manage, and track customer issues from submission to resolution. Ticketing systems automatically organize and prioritize support requests in a central dashboard. Users can tag, categorize, and assign tickets as they come in.

How can a CRM system improve customer interactions and experience? ›

With a CRM, you can track all customer interactions, including purchases, support inquiries, and marketing campaigns, in one place. This helps you maintain consistency and add congruence to each interaction, building trust with your customers.

How can CRM systems be used for effective customer service? ›

A CRM system can help you measure and improve your customer service performance by providing you with reports, dashboards, and insights. You can use a CRM system to track and analyze key customer service metrics, such as response time, resolution time, customer satisfaction, retention rate, and more.

What is the best customer service ticketing system? ›

The 19 best help desk ticketing systems
  • Help Scout.
  • HappyFox.
  • ProProfs.
  • Zoho Desk.
  • Groove.
  • Zendesk.
  • Kayako.
  • HubSpot Service Hub.
Mar 30, 2024

What is an example of a ticketing system? ›

Example: When a customer submits a ticket regarding a billing issue, the ticketing system captures all the customer details and assigns the ticket to a support agent. The agent can then view the customer's previous interactions, such as previous tickets, enabling them to provide personalized assistance.

What is a customer service ticketing system? ›

A ticketing system is a management tool that processes and catalogs customer service requests. Tickets, also known as cases or issues, need to be properly stored alongside relevant user information. The ticketing system should be user-friendly for customer service representatives, managers, and administrators.

What are three benefits of using a CRM system? ›

The benefits of CRM include increased sales, detailed analytics, automated sales reports and better customer retention. CRM systems can also help improve internal communications so your entire team is on the same page when it comes to each lead and customer.

What is an example of excellent customer service? ›

An excellent customer service experience example is to hand-write a thank you message when a customer orders online. You can find other ways to welcome new customers if a hand-written note doesn't fit. You might send a personalized welcome email, call a new customer or record a brief video welcome for each client.

What are the basics of ticketing system? ›

A ticketing system is a management tool that processes and catalogs customer service requests. It organizes the tickets, helps track the status of issues, and assists in efficient resolution, ensuring that every customer query is handled effectively.

What should a ticketing system have? ›

Here are 10 must-have features that every great ticket system offers.
  • Ticket Automation.
  • Compatibility with Third-Party Software.
  • Multi-Channel Accessibility.
  • Self-Service Portals.
  • Live Chat.
  • Personalized Ticket Pages.
  • Chatbot Integration.
  • Reporting Tools.

What were some benefits of the ticket system? ›

Short term they help you to manage, prioritise and keep track of tasks, but it's in the long term where it really starts to shine. Trend analysis, reporting, and CYA - these are all the invaluable things that a well implemented and maintained ticketing system can provide.

How does CRM manage the data of the customers and track them? ›

A CRM connects all the data from your sales leads and customers, all in one place. It also consolidates all communications (form fills, calls, emails, text messages and meetings), documents, quotes, purchases and tasks associated with each lead and client.

How do you handle a ticketing system? ›

Best Practices for Efficient Ticket Handling
  1. Use a Central Ticketing Platform. ...
  2. Factor in the User Experience. ...
  3. Standardize Ticket Tags. ...
  4. Determine a Hierarchy. ...
  5. Set Rules for Tickets With No Customer Response. ...
  6. Create a Documentation Strategy. ...
  7. Benchmark Ticketing KPIs. ...
  8. Offer Self-Service Options.
Sep 4, 2023

What is the customer support ticketing process? ›

A customer support ticketing system is a software application that allows businesses to manage and track customer inquiries and issues. When a customer submits a complaint, a ticket is created. These tickets can then be assigned to appropriate customer support agents and tracked until resolution.

How to use CRM for customer acquisition? ›

Key takeaways
  1. Use CRM-integrated web forms to effectively capture inbound leads, enabling automated follow-ups and enhancing prospective customer experience.
  2. Nurture leads with CRM-driven email automation, improving conversion rates and sales, as nurtured leads are much more likely to buy from you.
Jan 24, 2024

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