Competitive advantage
Nonprobability sampling
SERVQUAL
Customer satisfaction
Revenue
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Jollibee's successful registration and establishment in the competitive fast food industry in the Philippines can be attributed to several factors. Firstly, Jollibee used marketing strategies to bring their mission and vision to life, adapting to trends and consumer behavior . Secondly, Jollibee focused on factors such as food quality, service quality, and cultural/social influence, which were found to have a significant impact on customer satisfaction . Thirdly, Jollibee prioritized service quality, as it was identified as the most significant factor in attracting Generation Y customers . Lastly, Jollibee's competitive advantage was influenced by both the perspectives of the brand and the consumers, with consumers valuing availability to purchase and companies focusing on the surrounding context . These factors, along with effective advertising strategies, have contributed to Jollibee's success in the fast food industry in the Philippines .
Related Questions
What strategies that food stall business use to be successful in philippines?5 answersFast-food organizations in the Philippines implement various strategies to ensure success. These strategies include employing marketing techniques to align with corporate goals and adapt to changing consumer behaviors and external factors. Street food vendors focus on enhancing their livelihood vulnerability by considering factors like business networks, financial capital, and shelter type. Ensuring food safety practices is crucial for street food vendors, as highlighted by the importance of knowledge enhancement and effective measures to prevent food-borne illnesses. Additionally, the association between microbial safety of street foods and vendors' knowledge, attitude, and practices on food safety is crucial, emphasizing the need for proper handling and vending practices to protect consumer health. By incorporating these strategies, food stall businesses in the Philippines can enhance their market positioning, sustainability, and overall success.What is the monthly income of jollibee?4 answersJollibee's monthly income is not mentioned in any of the provided abstracts.What are the differences in customer satisfaction between Jollibee and McDonald's?5 answersCustomer satisfaction between Jollibee and McDonald's differs in several aspects. A study on Jollibee found that service quality, including responsiveness, reliability, and assurance, had no significant impact on customer satisfaction. However, cultural/social influence, food quality, COVID-19 protocols, pricing, cleanliness and appearance, and empathetic staff were identified as factors leading to high levels of satisfaction. On the other hand, a study on McDonald's in Malaysia revealed that customer satisfaction, brand trust, and brand loyalty influenced customers' purchasing intentions. Another study on fast food restaurants in Jabodetabek found that service quality significantly affected customer satisfaction, while product quality had no direct effect. Therefore, the differences in customer satisfaction between Jollibee and McDonald's can be attributed to factors such as service quality, cultural/social influence, food quality, pricing, and brand trust.What are the main factors that affect the street food business performance in the Philippines?4 answersThe main factors that affect the street food business performance in the Philippines include the level of awareness and practices of good manufacturing practices among street food vendors. Factors such as knowledge, practice, and attitude towards food handling also play a significant role. Additionally, the lack of good hygiene in street food shops is a major concern. Disparities between food safety knowledge and practices among street food vendors have been observed, with vendors having a high level of knowledge but low actual practice. Violations of good manufacturing practices, such as improper food handling and unclean surroundings, have been observed among street food vendors. Strict monitoring, compliance with regulations, and training on basic good manufacturing practices are necessary to improve the performance of the street food business in the Philippines.How to Maintain A Competitive Advantage In Fast Food Industry in the philippines?5 answersTo maintain a competitive advantage in the fast food industry in the Philippines, companies should focus on market targeting, product-market structure, and marketing practices. Understanding the buying behaviors of Filipino consumers and adopting effective marketing strategies based on the four P's of marketing are crucial. Developing a product-market structure through hierarchical clustering and considering situational influences can help modify the choice-market mix relationship and establish linkages among competing fast food restaurants. Additionally, companies should emphasize standardized procedures, limited menus, value, speed, efficient service, and franchising to enhance their success in the fast food industry. Furthermore, improving infrastructure, technology, and coordination among relevant government agencies is essential for achieving food security and resilience to climate change, which can contribute to the overall competitiveness of the fast food industry. Overall, a combination of effective marketing strategies, understanding consumer behaviors, and ensuring food security can help maintain a competitive advantage in the fast food industry in the Philippines.How to maintain competitive advantage in fast food in the philippines?5 answersTo maintain competitive advantage in the fast food industry in the Philippines, companies can focus on market targeting and strategic initiatives. Understanding the product-market structure and modifying the choice-market mix relationship based on situational influences can help in developing effective marketing strategies. Standardized procedures, limited menus, value, speed, efficient service, and franchising are factors that contribute to the success of the fast food industry in the Philippines. Additionally, investing in the development of markets in the suburbs can provide opportunities for expansion. It is important to emphasize food security and self-sufficiency in the country to ensure a stable supply of food staples. Institutional reforms, improved infrastructure, and technology can help increase production and strengthen the agriculture sector.
