Dubai’s tourism authority has revealed its new strategy designed to establish the emirate as the world’s most-visited city by 2025.
Launched under the slogan, “Only in Dubai” the plan includes a number of broad initiatives that Dubai Tourism said will help deliver 25 million tourists to the city by the middle of the next decade.
“One of the key pillars of Dubai’s Tourism Vision 2022-2025, the Only in Dubai [campaign] will deliver authentic and world-class end-to-end destination experiences across travel touchpoints that are tailored to relevant segments of tourists,” Dubai Tourism said in a media statement.
A key pillar of the strategy is the launch of the emirate’s Tourism’s Happiness Index, which according to the tourism body, not only measures Dubai’s ability to exceed service expectations, “but helps ensure that every visitor to Dubai becomes a passionate loyalist and a firm advocate of the city”.
Commenting on the launch of the initiative, Issam Kazim,CEO ofDubai Corporation for Tourism and Commerce Marketing (DCTCM),said: “While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences. This means that visitors will be able to enjoy memorable moments at every step of their journey, [which commences] from the time they start planning their trip to Dubai and even after they leave Dubai.
“By providing ‘Only in Dubai’ experiences, tourists are bound to leave the city in a happy frame of mind, carrying with them many memorable moments that will only make them want to come back or spread the word about Dubai’s delightful offerings among families and friends.”
Dubai Tourism said it will develop end-to-end Only in Dubai experiences in conjunction with a variety of private and public sector organisations and other stakeholders.
FAQs
The growth in international tourism reflects Crown Prince Sheikh Hamdan bin Mohamed Bin Rashid Al Maktoum's ambitious aim to attract 25 million tourists in 2025. It also aligns with the newly launched Dubai Economic Agenda D33 goals to position the emirate as one of the top three global cities for business and leisure.
What is the tourism strategy in Dubai? ›
The strategy aims to: raise the tourism sector's contribution to the GDP to AED 450 billion, with an annual increase of AED 27 billion. strengthen the position of the UAE as one of the best destinations in the world for tourism. boost competitiveness by attracting AED 100 billion as additional tourism investments.
Why does Dubai attract so many tourists? ›
Iconic Landmarks: Hosting some of the world's most iconic landmarks, like the Burj Khalifa, which stands as the world's tallest skyscraper, and the Burj Al Arab, a luxurious 7-star hotel, the country boasts architectural marvels that attract tourists from across the globe.
How successful has Dubai been in developing tourism? ›
Dubai welcomed more tourists than ever before in 2023, attracting 17.15 million international overnight visitors over the course of the year, according to the latest data published by Dubai's Department of Economy and Tourism (DET).
What is the slogan of Dubai tourism? ›
Dubai, the most populous city in the UAE, billed itself as a tourist destination for decades, and 'Time to Say Dubai' slogan was used by the tourism industry to promote the palmy hub with the world's tallest building, the Burj Khalifa.
What is the Dubai Tourism strategy 2027? ›
Dubai Tourism Vision 2027
The goal is to uplift Dubai's rank at first place in the tourism sector at an international level surpassing Bangkok, London, and Paris. Currently, it needs more than 50% of more visitors than the present count.
What is the conclusion of tourism in Dubai? ›
Conclusion. Dubai's tourism industry's growth has significantly impacted the city's real estate market. The demand for hotel rooms has led to a boom in the hotel industry. In contrast, the demand for residential and commercial properties has increased property prices and the number of new developments in the city.
What country visits Dubai the most? ›
According to our research on Dubai tourism data from January to December 2022, India emerged as a prominent contributor to visitors, with 1,842,000 Indians exploring the region. Following closely, Oman secured the second spot with 1,311,000 visitors, while Saudi Arabia ranked third with 1,216,000.
How much does Dubai rely on tourism? ›
The Contribution of the Travel and Tourism Sector to the UAE's GDP. In 2022 , the contribution of the travel and tourism sector to the UAE's GDP was nearly AED 167 billion which is equivalent to 9% of the total GDP.
How did Dubai improve tourism? ›
Moreover, Dubai has invested a lot in infrastructure to encourage more visitors in the city including the development of gorgeous beaches as well as best hotels to cater to accommodation, fast technology and communication facilities. The good transportation system is also an added advantage and the shopping festival.
Key Takeaway: Dubai's largest single source of income is oil and gas exports, followed by tourism, real estate, trade and logistics, and financial services. Strategic economic planning by government entities has been crucial for elevating Dubai into a globally competitive hub for business and leisure.
What made Dubai so successful? ›
The discovery of oil in 1966 changed everything and transformed Dubai into a wealthy city almost overnight. Oil and gas exports generated huge revenues for the city and enabled it to invest in infrastructure, public services, and social programs.
What are the 4 lines about Dubai? ›
Dubai is a city and emirate in the United Arab Emirates known for luxury shopping, ultramodern architecture and a lively nightlife scene. Burj Khalifa, an 828m-tall tower, dominates the skyscraper-filled skyline. At its foot lies Dubai Fountain, with jets and lights choreographed to music.
Does Dubai rely on tourism? ›
Tourism is one of the major non-oil industries contributing to growth, prosperity and GDP of Dubai and the United Arab Emirates (UAE). The UAE's ambitious economic diversification strategy has identified the travel and tourism sector as a significant development industry.
What is the nickname of Dubai? ›
Gulf Tiger is a nickname given to the Middle Eastern city of Dubai, which is located in the United Arab Emirates. The city is one of the most important centers of trade and tourism in the Middle East. Dubai is a financial, IT, and real estate hub.
What is tourism strategy? ›
A tourism strategy is designed to highlight a destination's best aspects, such as food and history, while also offering solutions to tourism challenges that a destination might face, such as limited infrastructure.
What is the tourism plan in UAE? ›
The capital of the United Arab Emirates has unveiled a new grand plan for tourism, with $10 billion worth of investment into the sector, almost 200,000 new jobs, and the promise of new streamlined visa processes. Abu Dhabi serves as the administrative center of the UAE and holds most of the nation's oil reserves.
