We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Marketing Manager Responsibilities:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales, financial, public relations, and production departments.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
Marketing Manager Requirements:
- Bachelor's degree in marketing, finance, business administration, or similar.
- A master's degree in a relevant field will be advantageous.
- At least two years' experience as a marketing manager.
- Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
- Extensive knowledge of marketing strategies, channels, and branding.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
FAQs
Duties/Responsibilities:
What are the duties and responsibilities of a marketing manager? ›
Marketing managers often plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media. You will also build marketing programs and campaigns, collaborate cross-functionally, and report on marketing metrics.
What is your job as a marketing manager? ›
Plan advertising campaigns, including in which media—such as radio, television, or email—to advertise. Negotiate advertising contracts with clients and partners. Evaluate the look and feel of displays or websites in advertising or marketing campaigns.
What are the qualifications for a marketing manager? ›
Marketing Manager Requirements:
Bachelor's degree in marketing, finance, business administration, or similar. A master's degree in a relevant field will be advantageous. At least two years' experience as a marketing manager. Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
What is the main role of marketing management? ›
Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions. Some essential marketing functions of marketing management include managing, analyzing, and aligning with a company's goals.
What does a marketing manager earn? ›
The national average salary for a Marketing manager is £44,394 in United Kingdom. Filter by location to see Marketing manager salaries in your area. Salary estimates are based on 827 salaries submitted anonymously to Glassdoor by Marketing manager employees.
What does a marketing manager do on a daily basis? ›
As the head of their department, they will research and analyse marketing trends; identify target markets; plan campaigns and develop strategies; manage a team of marketing executives and the budget, as well as monitoring and reporting on the success of campaigns.
What is your daily life as a marketing manager? ›
The marketing manager's list of daily responsibilities is long and diverse. From participating in meetings with upper management and teammates to troubleshooting emerging problems—their day brims with activities. That's why they must be organized and take advantage of available tools and automation.
How many hours does a marketing manager work a day? ›
This might include eight to 10 hours per day. The hours you work vary based on working with different companies that partner with your own. Hours also vary based on the type of project you're working on at any given time. One reputable source reported the work habits of typical marketing managers.
How do I become a marketing manager with no experience? ›
Get Your First Marketing Job with Zero Experience
- Get certified – show your dedication and go through a couple of marketing courses;
- Get reading – learn and improve constantly with books, blogs, webinars, and podcasts;
- Get doing – work on a side project or volunteer to gain initial experience;
15 Essential Skills to Include On Your Resume for a Marketing Job
- Showcase Content Marketing Strategy.
- Emphasize Clear Communication.
- Demonstrate AI Tools Proficiency.
- Exhibit Technical Proficiency.
- Feature Data Analytics Skills.
- Illustrate Contributions to Sales Targets.
- Specify Social Media Skills.
If you're interested in a career in marketing, you may wonder if it's necessary to have a degree to get hired. While it can be more challenging, it's possible to get a marketing job without a degree by highlighting your in-demand skills rather than your education during the interview process.
What is marketing management in simple words? ›
In short, marketing management is the process of planning, executing, and tracking the marketing strategy of an organization. This includes the marketing plan, campaigns and tactics used to create and meet the demand of target customers to drive profitability.
Is marketing management a good job? ›
According to the US Bureau of Labor Statistics (BLS), employment prospects for advertising, promotions, and marketing managers are expected to expand by 10 percent through 2031. This rate is significantly faster than the average for US occupations nationwide at 5 percent.
What are the three key responsibilities of a marketing manager quizlet? ›
According to the class textbook, the three key responsibilities of the marketing manager are: to clearly define, describe, and forecast the needs of its customers by using market research; determine how to select specific markets and satisfy customer needs through balancing products, services, and benefits and analyze ...
What are the task and challenges of marketing manager? ›
8 essential marketing management tasks
- Building marketing strategies and campaigns. ...
- Tracking and monitoring marketing campaigns. ...
- Collecting feedback from customers. ...
- Creating a strong and dependable brand. ...
- Introducing new products or services. ...
- Boosting company sales. ...
- Delivering value to your customers and leads.
