KROGER has confirmed that it has discontinued a popular seasonal treat, leaving shoppers disappointed.
The major retailer shared the news after customers complained that they couldn’t find the item in-store.
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Kroger customer Erik Post (@Erikjpost) was left baffled when he couldn’t find a pack of the store’s Ooey Gooey Jumbo Cinnamon Rolls in the run-up to Christmas.
He said the rolls are "literally a holiday tradition at my house and they're nowhere to be found."
Kroger revealed that the item had been discontinued and apologized for any inconvenience it caused.
Erik branded the decision to shelve the item a “big miss."
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Kroger shoppers can pick up a packet of Pillsbury Cinnamon Rolls for $3.99.
Customers with a sweet tooth can also buy Kroger’s ready-to-bake cinnamon rolls for just $1.99.
Meanwhile, a packet of Simple Truth Organic ready-to-bake cinnamon rolls costs $4.99, according to the retailer.
The supermarket chain has disappointed shoppers after revealing that several items have been permanently discontinued.
The cinnamon rolls are the latest seasonal treat to be discontinued as Kroger recently revealed that it stopped selling its store-brand eggnog.
Shoppers were also left bemused when Kroger said it had stopped selling Private Selection’s hot pineapple ginger and rum barbecue sauce.
Kroger said that the decision was made because of poor sales.
But, it proved little consolation for shoppers. One customer, known as Sandy (@sandygriffins) described the condiment as one of the “finest works.”
She said it was an “insult” thatKrogerhad discontinued the product.
The grocery chain has also stopped selling bags of Private Selection Sweet Southern Heat barbecue chips.
Their decision came to light when one shopper on Twitter said her family could not find the snack at a Kroger store in White House,Tennessee.
She claimed the chips were "the best" on the market.
A fellow Kroger shopper claimed she needed the snack.
She raged: “I've had to buy bags at a time because my children steal mine. Of course, something I love so much would disappear.”
Meanwhile, the supermarket giant recently discontinued its store-brandlactose-free chocolate milk.
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It has stopped selling a type of grapefruit juice, which led to somecustomers threatening to shop at rivals such as Walmart.
And Kroger came under fire when it announced it confirmed itsbuffalo ranch popcorn had been discontinued.
