The National Crisis Management Framework provides a comprehensive approach to understanding the components of a crisis or the 5Ps of crisis management: Predict, Prevent, Prepare, Perform and Post-Action and Assessment. The illustration shows the escalation of crisis—from convergence of indicators to the occurrence of an incident, critical incident and a full-blown crisis—and the interaction of the 5Ps of crisis management.
Although the 5Ps are interrelated crucial components of effective crisis management, these components do not happen in phases, whether sequential or consequential. Addressing complex or multi-dimensional crises require activities under Predict, Prepare and Prevent to happen simultaneously and in a continuous manner even while executing activities under Perform or responding to an ongoing crisis or conducting Post-Action and Assessment activities.
Important Considerations for Effective Crisis Response
Thorough planning, testing and training for even worst-case scenarios leads to more agile, tailored responses when the unexpected happens. Conducting preparedness drills based on extreme contingencies makes crisis decision-making more instinctive.
Some examples of situations you can discuss include: A time when you dealt with a lot of customer complaints and how you rectified the issue. A time when you had to work long hours to meet a deadline. A time when you had to deal with a difficult colleague when working on a project.
Crisis management is an organization's process and strategy-based approach for identifying and responding to a critical event. A critical event can be defined as any threat, unanticipated incident, or negative disruption with the potential to impact an organization's people, property, or business processes.
If your crisis response plan isn't built on the “Three Cs” – curiosity, compassion, and courage – throw it out and start over. Most plans focus on trying to cover every scenario you can dreadfully imagine. Templates, backgrounders, talking points, digital media posts, contact lists and if-this-do-that flow charts.
Risk management involves planning for events that might occur in the future, crisis management involves reacting to negative events during and after they have occurred. An oil company, for example, may have a plan in place to deal with the possibility of an oil spill.
Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event, while maintaining business continuity. Crisis management involves implementing policies and procedures to defend, mitigate and prevent a crisis.
The first thing you'll want to do when creating a crisis management plan for your business is to identify all possible types of crises that could happen to your specific business.
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