Events have undergone some major changes over the last couple of years. From the lingering effects of the pandemic still impacting businesses to the major shift in societal attitudes about employment, social issues are making a big impact on 2022 event trends.
In this blog post, we’re digging into some of those event trends. We take a deep dive into what to expect from in-person, hybrid, and virtual events in 2022, the new demand for corporate responsibility, The Great Resignation’s effect on events, new sustainability efforts, and otherevent planning industry trends you need to know.
Discover 6 of the top event trends to watch in 2022
Whether you’re an event planner, the owner of an event management company, a supplier, an event venue manager, or anyone in between, you don’t want to miss out on some of the top 2022 event trends. While nothing is certain, especially in this ever-changing landscape, keeping up with changing event trends can help all industry professionals stay ahead of the game.
1. In-person events are returning, but with some uncertainty.
American Express Meetings & Events, a division of AMEX Global Business Travel, recently published the2022 Global Meetings and Events Forecast, which details the meetings and event trends anticipated for the upcoming year. The forecast demonstrated that there’s a high anticipation of in-person events returning in 2022: “67% of respondents believe in-person meeting levels will return to their pre-pandemic numbers within one to two years.
In-person event growth is also supported by the high number of event professionals who have increased their events budget for 2022: 64% of respondents, according to the report.
Key takeaway for planners:Rework your budget to include the return of in-person events. Book venues and event services early.
Due to the anticipation of the return of in-person events, some event venues already have limited or non-existent availability for additional events in 2022. Event venues, event staff, and various other vital services will likely be in high demand. Booking the necessary vendors and services may prove more difficult.
Group Business Insights from Cvent
Key takeaway for venues:Prepare for a busy year. Revisit cancellation and booking policies.
Venue owners or operations managers should review booking and cancellation policies to ensure that they are filling their calendar fully, but appropriately. Many venues will need to determine what level of flexibility they will be willing to offer in 2022 regarding potential COVID-related event cancellations. Policies, changes, and updates should be clearly outlined in allevent planning contracts.
While the industry is not expected to resume normal operations entirely, AMEX did find that 81% of all 2022 events are expected to have some sort of in-person component, so venues will be in high demand. Popular event venues should prepare for a busy year by securing a strong team of venue employees andhiring event staff. We also recommend creating a backup plan for covering potential staffing shortages.
2. The Great Resignation will affect meetings and events.
Across a wide variety of industries, workers have been leaving their jobs en masse in what has become dubbed The Great Resignation. One of the key themes discussed at the International Confex 2021 conference was theshift in expectations of modern employeesin connection with The Great Resignation: It isn’t just about the money anymore. Workers everywhere have higher expectations in their roles and are looking for companies that place an importance on personal wellness, mental health, and maintaining a healthy work-life balance.
As in many other industries, finding and retaining talent will impact events in 2022. Understaffing is one of thetop challenges facing event planners, and staffing shortages in the industry have left many planners feeling burnt out, with some ready to transition into a new field altogether.
In a 2021 survey with Visier, a people analytics company,planners reported feelingthey were stretched too thin, that they were not receiving the personal or professional support needed from their superiors, and some even expressed disappointment with their organization’s unwillingness to acknowledge employee sacrifices. Event planners everywhere have been feeling the pressure of work overload, with one-third of planners admitting to feeling the burnout.
Key takeaway for planners:Protect yourself from burnout.
Event professionals should set the boundaries necessary to manage their work life, personal life, and individual circumstances without unwarranted stress.Reduce stress and burnoutby setting clear boundaries, scheduling expectations, and practicing them without guilt or shame.
Key takeaway for venues:Give prospective employees great reasons to work with you, and even better reasons to stay.
There ismore focus on corporate responsibilityin the event management world than ever before, and venues will not be immune to the scrutiny. Treat employees well, provide ample compensation, offer benefits, and promote a healthy employee culture.
3. We will see a solidified focus on health and safety.
Over the past couple of years, we’ve seen a new focus on hygiene develop, as well as the ability to socially distance at events. Touchless technology and digital event communication have played an important role increating safer in-person events, and 2022 will show us that these procedures may be here to stay. Event safety is no longer an expectation, but a necessity.
Key takeaway for planners:Risk assess every event. Plan and budget for safety.
In the American Express Meeting & Events 2022 forecast, it was reported that58% of respondents were seekingconfidence in duty-of-care-components for attendee health-and-safety when considering whether or not to attend in-person events. With safety being an utmost concern for attendees, travelers, and speakers alike, risk assessment is now a core component of event planning.Explore emerging technology upgradesthat could help improve event and attendee safety.
Key takeaway for venues:Provide safe and sanitary event spaces, flexible booking policies, and demonstrate your procedures to planners.
Ensure that sanitation stations are abundant and that there is adequate spacing at every event. Venues may be required to try out new seating styles to improve safety, incorporate outdoor event spaces, or even reevaluate venue capacity.Using a diagram checkwill allow venue directors to set standards for event diagrams, such as a specific distance between tables and chairs or a room’s maximum capacity.
Key takeaway for all event professionals:Have a backup plan for events.
Every 2022 event should have a Plan B, and these should include emergency services, such as flights out of a location, in case health concerns arise. Many in-person and hybrid events will have vaccination or testing requirements, and it is likely that we will see more on-site testing taking place at events. Event professionals should work hard to communicate policies and procedures clearly and frequently to future attendees.
4. Integration of more augmented/virtual reality.
Virtual trends have been rising over the last few years. Recent data, however, is showing that AR is becoming a popular event trend, as augmented reality experiences area more affordable and accessible alternativefor many event professionals.
Key takeaway for planners:Find the right AR experience for your planning style and stay up-to-date on emerging event tech.
Augmented reality event planningtools can be used for product demos, creating networking opportunities, entertaining an audience, engaging with virtual or in-person event attendees, and even creating interactive maps for events and venue tours. Moreover, augmented reality technology has become so advanced and readily available that AR apps can be used on most smartphones.
Key takeaway for venues:Add AR to your marketing plan. Create a virtual tour of your venue to appeal to planners and event professionals.
Virtual tours can help travelers and event attendees feel like less of a stranger in a strange land. Virtual tours and interactive digital maps allow attendees to tour the event space ahead of time, find their way toa variety of event breakout sessions, or locate specific vendors at large expos.
5. Hybrid events continue and virtual events become more frequent.
The events industry is continuing to see a growth in the popularity of both hybrid and virtual events. Virtual events, as well as hybrid events that mix virtual and in-person components, tend to be more sustainable and environmentally friendly than in-person events. They can also give planners the opportunity to reach a wider audience.
Due to the reduced overhead costs, many planners who have embraced virtual events have seen an increase in their ROI. In fact, 84% of planners foundvirtual events to be much more affordablethan their in-person counterparts, and93% of event professionalstold Bizzabo that they plan to invest in virtual events in the coming future.
Key takeaway for planners:Review your virtual event ROI. Host better virtual and hybrid events in 2022 with updated software.
Planning virtual events more frequently will also require that many event professionals invest in better virtual event software. Looking to 2022, Paul Cook, a celebrated Virtual Events Specialist, offers industry professionals some advice, saying, virtual events will be in demand, and the best ones will be those that increase their production values. In other words, the home-made look will quickly become a thing of the past, if the organisation is to keep its brand reputation in good shape.
Key takeaway for venues:Add hybrid event marketing to your venue’s 2022 sales strategy.
What digital technology does your venue offer to connect a live audience with an online audience? Do you havevirtual event technology toolsthat will allow virtual attendees to engage with in-person attendees?
If so, make that information available to prospective clients and event planners, as many planners are seeking venues that have hybrid event tech already on-site. Refresh your 2022 marketing materials and venue services list to showcase your ability to accomodate hybrid events.
6. There is an increased demand for eco-friendly, sustainable events.
Across the globe, merchandisers, vendors, and suppliers are choosing to commit to more sustainable business practices andeco-friendly events.We’re seeing massive support for a sustainable shift in the events industry as well, according to Mark Bannister, the Technical and Operations Director forCOP26. Bannister’s primary goal is tocreate a carbon-neutral eventby working with a circular economy, sourcing responsibly, achieving social value and reducing the carbon footprint of an event.
Key takeaway for planners: Reduce. Reuse. Recycle.
When planning an event, use what already exists. Get creative and repurpose areas, items, and materials. Event professionals can also work to create a circular economy by using items that can be reused or recycled after an event, and add social value through donations or giving free lessons and lectures to community members.
Bannister also noted that many planners are working to make the environmental impacts of 2022 event travel as minimal as possible, as travel alone is responsible for85% of an event’s carbon footprint. By hosting smaller, more frequent events in multiple locations, booking corporate events closer to home, and incorporating virtual or hybrid events, planners are reducing the environmental impact of event travel. Professionals across the industry are making a commitment to tackleethical issues in event planning.
Key takeaway for venues: Incorporate or reinvigorate sustainability initiatives.
Designate a sustainability champion for your team to encourage and educate staff on sustainable initiatives and other eco-friendly hotel and venue ideas. Provide resources, tools, and information on corporate sustainability. Renovate and replace venue machinery witheco-friendly and sustainable applianceswhen possible, add multiple clearly marked recycling areas around the venue, and set a goal to add renewable energy sources that could accommodate a portion of your venue operations.
Keep up with top event trends and watch them evolve!
But remember, nothing is certain ” especially now. While these are some of the 2022 event trends to keep an eye on for the remainder of the year, there’s no guarantee that they will all come to fruition, and there’s even less of a guarantee that other trends won’t emerge and steal the spotlight. With that being the case, it’s more important now than ever to be nimble, aware, and ready for change at a moment’s notice.
Up next, check out 14 of the must-attend hospitality conferences for 2022.
Event management has 7 key elements: event infrastructure, audience, attendees, organizers, venue, and media. Your event software should be able to manage all of these elements.What are the future trends of Meec? ›
The global MEEC industry is set to reach $1.245 billion in 2023 which represents a 7.5 percent growth rate between 2017 and 2023. In the United States alone, more than 1.8 million events, conventions, and meetings occur each year with a combined total impact of almost $400 billion.What are the 6 A's in event planning? ›
To create perfection every time, consider the following six critical dimensions, or layers, of the event experience: anticipation, arrival, atmosphere, appetite, activity, and amenities. Creating anticipation for an event encompasses marketing and communication issues.What are the six P's of event planning? ›
If you don't remember them, these 7 Ps in service marketing are known as Product, Price, Place, Promotion, Physical Evidence, People, and Process.What are 8 types of events? ›
- Trade shows.
- Networking events.
- Team building events.
- Product launch events.
- Charity events.
- Internal corporate events.
- Space. This is your starting block; the foundation of your design. ...
- Lines. To be visually pleasing, designs should have the right combination of horizontal, vertical and dynamic lines. ...
- Forms. ...
- Light. ...
- Colour. ...
- Texture. ...
- 1) Visualise the event.
- 2) Draw up a budget.
- 3) Develop a timeline.
- 4) Put the plan into action.
- 5) Double-check the project plan.
- 7) Evaluate the event.
- Timings. When writing your event brief you need to include all details relevant to the event. ...
- Attendance. Your event brief will outline who your event's target audience is. ...
- Venue and entertainment. ...
- Budget. ...
- Evaluation. ...
- Good luck!
These are: Concept, Coordination, Control, Culmination, and Closeout.What are the 3 main types of events? ›
What are the classifications of event types? Event types can be separated into corporate, private, or charity. Corporate events focus on businesses and customers, whereas private events are more recreational and charity events are for philanthropy.
We called those with the most potential the Essential Eight. They include: artificial intelligence (AI), augmented reality (AR), blockchain, drones, Internet of Things (IoT), robotics, 3D printing and virtual reality (VR).What are the 5 global trends? ›
Here we look at the 5 biggest global trends: Focus on our environment, economic power shifts, growing divergence and polarization, shifting demographics, and social, cultural and workplace shifts.What are the key emerging trends of 2022? ›
- Artificial Intelligence (AI) and Machine Learning (ML) ...
- Internet of Things (IoT) ...
- Cybersecurity. ...
- Quantum Computing (QC) ...
- Robotic Process Automation (RPA) ...
- Virtual Reality (VR) and Augmented Reality (AR) ...
- Edge Computing. ...
The essential primary event stakeholders are defined as: employees volunteers sponsors suppliers spectators attendees and participants.What is an event checklist? ›
The key aspects of an event checklist are the essential components of your event so get those squared away first: date, location, type of event, goals, and budget. Once those are in place, the rest of the details can be built to accommodate the major components.What are the 6 P's to success? ›
What you are missing are interrelated keys to a successful business as well as a successful life called "The Six P's" - passion, patience, persistence, positive attitude, planning, and practice.What are the 6 roles of marketing? ›
The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. These marketing functions involve the activities that focus on understanding customers and making available the products they want.What are the 10 major types of events? ›
- What is an event?
- Business events.
- Global and national sporting events.
- Large-scale recreation events.
- Local interest events.
- Social enterprise events.
- Seminars. A seminar is organised with a specific target audience in mind and aims to convey highly relevant information. ...
- Conferences. Conferences tend to be much more complex events with multiple speakers and sessions across a number of spaces within one or more venues. ...
- Trade shows. ...
- Air events.
- Aquatic events.
- Motorized events.
- Political rallies.
- Special sporting events.
- Have a Clear and Measurable Objective. Ensure that everyone involved in the event on your behalf has one clear, definable objective. ...
- Promotion and Follow-ups. ...
- Conveying a Message. ...
- Effective Giveaways. ...
- Show Off the Product. ...
- Evaluate Each Event.
- Step 1 - Identifying problems and opportunities.
- Step 2 - Inventorying and forecasting conditions.
- Step 3 - Formulating alternative plans.
- Step 4 - Evaluating alternative plans.
- Step 5 - Comparing alternative plans.
- Step 6 - Selecting a plan.
- Event: First, you must have an event of some sort to plan, of course. ...
- Budget: Estimate all your event costs and create a budget. ...
- Venue: The event has to take place somewhere, and that involves logistics management, food and beverages as well as the décor.
Look: A successful event looks attractive and organized. Start with a theme or concept and decorate accordingly. A clear layout and flow are also important. You might want to include signage that ties in with the theme of the event and also lets guests know exactly where things are.What are the 8 core competencies of events management services? ›
For Core Competencies, namely, a) Event planning services, it includes: 1) Planning and developing event proposal or bidding, 2) Developing an event concept, 3) Developing an event program, 4) Selecting event venue and site, 5) Developing and updating event industry knowledge, b) On-site event management services, it ...What are examples of events? ›
An event is a planned and organized occasion, for example a social gathering or a sports match. The cross-country section of the three-day event was held here yesterday.What are the six types of networking events? ›
- Happy hour meetups. Happy hour meetups are a casual type of networking event. ...
- Industry-specific seminars. ...
- Virtual groups. ...
- Career fairs. ...
- Conferences/trade shows. ...
- Breakfast or luncheon meetings. ...
- Community service groups. ...
- Speed networking.
An event having only one outcome is a simple event. For example, if we toss one coin, it gives only one outcome.What is the latest trend? ›
Here are some of the top technology trends for 2023: Artificial Intelligence (AI) and Machine Learning (ML) Robotic Process Automation (RPA)What are future trends? ›
Future trends such as climate change, new mobility, and digitalization are major challenges: They will shape our future life and make it unequivocally clear to us that a fresh way of thinking will be inescapable in many fields.
The three main types of trends are uptrends, downtrends and horizontal trends.What are the 3 types of trend analysis? ›
There are three types of trend analysis methods – geographic, temporal and intuitive.How many trends are there? ›
There are three main types of trends: short-, intermediate- and long-term. A trend is a general direction the market is taking during a specified period of time. Trends can be both upward and downward, relating to bullish and bearish markets, respectively.What are the 5 P's of event management? ›
To do that, event planners should focus on the five Ps: Plan, Partner, Place, Practice, Permission.What are the 5 W's of event planning? ›
- Who– Who is your target audience? ...
- What– What is the main take away for this event? ...
- When– When will this event take place? ...
- Where– Where is your event going to take place? ...
- Why– Everything you do for your event will have a purpose.
What is a Special Event? The special events sector of the industry broadly consists of private events, sporting events, public events, and fairs & festivals.What are the 4 categories of events? ›
- Seminars. ...
- Conferences. ...
- Trade shows. ...
- PHASE 1. RESEARCH. ...
- PHASE 2. DESIGN. ...
- PHASE 3. PLANNING. ...
- PHASE 4. COORDINATION. ...
- PHASE 5. EVALUATION.
Make sure you get the location, the size of the location, the catering, the entertainment and the date planned first. These are the most essential tasks to having the event be a success.What is event checklist? ›
Here is where an event checklist comes in. It is your guide to staying organized and on -- or ahead -- of schedule when juggling the myriad of responsibilities and assorted details in planning a successful event. And it is particularly useful when managing multiple events.
- Set ROI-Driven Event Goals and Objectives. The event's over, and you deem it a success. ...
- Create a Solid Event Budget. ...
- Design and Plan a Memorable Event. ...
- Coordinate the Day of the Event. ...
- Evaluate Your Event's Performance and Power Future Events.
- Set a goal with objectives and a budget. Before you even begin to fantasize about a theme for the event, you need to set goals, objectives, and more importantly, a budget that encompasses all parameters of the event. ...
- Locate a venue and establish vendor contracts. ...