5 Metrics to Include in Your Marketing Dashboard | Sisense (2024)

FAQs

What should be included in a marketing dashboard? ›

Digital marketing dashboard: Digital marketing dashboards include website performance, social media analytics, email marketing, ad performance, and revenue. Marketing KPI dashboard: A marketing KPI dashboard tracks key metrics like customer growth, revenue growth, and marketing-attributed ROI.

Marketing dashboards typically include metrics such as website traffic, lead generation, conversion rates, social media engagement, and more.

Marketing metrics measure the success of marketing campaigns and show how well campaigns are tracking toward key performance indicators (KPIs). They are one of the most important elements of any campaign, and without them, marketing teams wouldn't have a clear picture of whether their marketing strategy is a success.

What is a marketing KPI dashboard? A marketing KPI dashboard is a marketing analytics tool for marketing and sales teams. It allows you to track and report on online marketing performance which in turn informs marketing strategy and how to achieve business objectives.

To create a KPI dashboard, first choose the KPIs and metrics to track. Then select the relevant data sources. Once you've identified these, visualize the data using relevant charts and graphs. Lastly, share the dashboard.

Website dashboards

It tracks data like overall traffic, total users, active users, e-commerce activity, sales, and revenue. Whether your organization maintains a simple or more complex site, this dashboard offers an integrated, clear view of your metrics.

Great dashboards are clear, intuitive, and customizable.

They show trends and changes in data over time. They are easily customizable.

Marketing dashboards allow you to set metrics that matter most to your business, project or department and to see visual representations of compiled data and trends in an easy-to-understand way, often using charts and graphs. Marketing dashboards often include metrics such as: Website visits. Overall traffic and ...

Why are metrics used in marketing? ›

Marketing metrics are values marketers can monitor to measure the performance of their campaigns. These values can tell how effectively your marketing efforts are leading audiences to take actions that generate value. But blindly measuring any metric can present a partial or skewed picture of how things really are.

Dashboard metrics are tools and measurements you can use to create digital displays of data that you've gathered. These displays may include charts, graphs, tables and percentages to help you better understand a specific area of a company.

In short, the optimal number of KPIs in an executive dashboard should be between three and ten. It's not the place for irrelevant KPIs to the managers like bounce rate or average time spent.

The Operational KPI Dashboard

They're used to monitor the current condition and present information in a simple, easy-to-view format that everyone can understand. These KPI dashboards aren't designed for interactivity or to demonstrate progress toward a goal, but rather to provide a snapshot of the way things are now.

Remember, the basic element of a dashboard are Objective (+primary and secondary drivers), Performance Indicator, Target and Activities.

A dashboard contains elements, which are the data visualizations, text tiles, and buttons on the dashboard. This page discusses options for the visualizations within a LookML dashboard.

Google Analytics is the most well-known example of an analytics dashboard. It gives you a quick snapshot of the performance of your website. It allows you to drill down deeper for more insight.