20 Online Review Stats to Know in 2019 (2023)

FAQs

What percentage of people leave reviews online? ›

About 5%–10% of consumers write reviews, influencing around $400 billion of the total e-commerce sales revenue. 84% of people trust online reviews as much as they trust recommendations from friends. 82% of shoppers specifically seek negative reviews.

Surveys show that 95% of consumers read online reviews before they shop and 58% say they would pay more for the products of a brand with good reviews.

To see your overall review stats, go to Your contributions on Google Maps for Android or iOS. Then, tap REVIEWS. At the top of the screen, you'll see how many people have liked and viewed all of your reviews. You can also see likes and views on each individual review.

Even just one review is great, but the more the merrier. Businesses who have 200 or more reviews have twice as much revenue compared to others. Average local business has 39 Google reviews. Hotels have an average of 309 reviews.

Around 81% of consumers say they've left a business review around four times a year or less. Only around 20% of customers say they've never left a business review. However, the vast majority of consumers are more likely to read reviews than leave them.

Online reviews are important because they help showcase your company's reputation, they increase sales and improve search rankings for your website. And get this—did you know that reviews influence 90% of potential customers better than a sales pitch?

12. As many as 89% of global customers read reviews before making a purchase. Customers like to make an effort and read a few online ratings and reviews before deciding whether or not they will spend their money on the item they're eyeing.

79 percent of shoppers say they trust online reviews as much as personal recommendations. Google is the most popular online review platform. 59 percent of consumers use it to read reviews.

Based on data from the high-end gift retailer, we found that as products begin displaying reviews, conversion rates escalate rapidly. The purchase likelihood for a product with five reviews is 270% greater than the purchase likelihood of a product with no reviews.

Nearly every consumer now reads online reviews. 98% say they read online reviews at least “occasionally” while 77% say they read them “frequently” or “always.” The number of people who “never” read online reviews has decreased significantly, falling from 13% in 2020 to 2% in 2021.

What is the best Google review score? ›

All scores are rated on a scale from 1 to 5 stars, with 5 as the highest rating.

A study by the Spiegel Research Center determined that ratings of 4.2 - 4.5 are the most trusted. This is a great goal to aim for, and realistic as well. Mistakes happen in every business in every industry. It's a waste of time to stress over a single negative review or an unattainable perfect rating.

Review Quantity – According to an article by MarketWatch, 20-50 is enough reviews to prove a product has been tried by enough people. If you don't have many reviews now, this is a good starting goal because it will show potential customers that others have tried you.

First things first: review quantity does indeed matter to shoppers. Our research found that 99% of consumers pay attention to the number of reviews available for a product, at least to some extent. So, how many reviews do shoppers want? In an ideal world, 43% indicate a given product should have more than 100 reviews.

Search engines generally notice when customers are talking about your business a lot. That's why the number of reviews is an indication of your business's credibility and reputation.

Find why a review is missing

In most cases, missing reviews were removed for policy violations like spam or inappropriate content. We do not reinstate reviews that were removed for policy violations. These removal measures help make sure that reviews on Google properties are relevant, helpful, and trustworthy.

Online reviews often make or break a product and major retailers and search engines show them in an attempt to help customers make the best choice, but research indicates many of them may be fake. An analysis which student 720 million reviews on Amazon, deemed 42-percent of them as fake or unreliable.

Is It Illegal to Write a Fake Review? Fake reviews are a violation of the terms of service of all business review sites. This means that any attempt to manipulate your brand reputation — or harm that of your competitors — through fake reviews can result in legal action against you.

Your review should be clear, constructive and consistent. Clarity is important because authors will not be able to respond to your concerns if they don't fully understand what they are. Reviews are most helpful if they don't just criticise, but also make constructive suggestions for how concerns may be resolved.

Customers are more likely to purchase from a website that has customer reviews than a website that doesn't. Displaying reviews on your website gives potential customers more confidence in their purchasing decisions and reduces doubts, leading to a higher conversion rate.

What are the seven most effective customer feedback methods? ›

Generally, positive comments tend to prompt consumers to generate emotional trust, increase confidence and trust in the product and have a strong persuasive effect. On the contrary, negative comments can reduce the generation of emotional trust and hinder consumers' buying intentions (Archak et al., 2010).

Products are 270% more likely to sell with as few as five reviews—however, one study found that shoppers want to see at least 40 reviews to justify an average star rating. So, while you don't need a review from every single customer, the more you can secure, the better.

Seventy-nine percent of consumers check ratings and reviews before downloading an app, fifty-three percent check ratings and reviews before updating an app, and 55 percent check ratings and reviews before making an in-app transaction.

Consumers won't buy from brands that censor reviews.

Research by Trustpilot shows that as much as 62% of consumers say they won't support brands that engage in review censorship.

Negative reviews can seriously impact your business. Every time a negative review pops up on Google searches, you have the potential to lose customers. 86% of customers hesitate to purchase from companies with negative reviews. This will ultimately cost you web traffic and, of course, revenue.

Reviews produce an average of 18% increase in sales. 9% of consumers will call a business after reading positive reviews. 88% of consumers form an opinion by reading up to 10 reviews. 85% of customers trust online reviews as much as personal recommendation.

Shoppers visiting web pages with 1-10 customer reviews are 52.2% more likely to buy than those who visit pages without any customer reviews. 50+ reviews for a product can contribute to a 4.6% spike in the particular product's conversion rate.

Although 91 percent of people trust reviews as much as personal recommendations, nine percent of people are pretty skeptical about online reviews and only trust a few reviews.

Is a 4.5 rating good? ›

A 4.5-Star Rating is Just Right. According to online reviews statistics, 70% of people use rating filters when searching for businesses. The most common filter applied is to see only companies with 4-star ratings and higher.

4-star ratings are good, but 5-star ratings are better. If you're looking for the best possible rating, you should aim for 5 stars. However, 4-star ratings are still considered to be good.

Assuming that only one of every 10 happy customers leaves a positive five-star review, and knowing that it takes four five-star reviews to make up for each one-star review, you can figure it takes 40 positive customer experiences to make up for a single bad review.

Google calculates a 5 star rating as the average of all reviews rounded to 0.1 stars. So 20 reviews averaging 4.15 stars would show a 4.2 star rating. How do you increase your Google review star rating?

A customer who leaves three stars in their feedback seems to be satisfied. However, there are also reasons why they didn't give four or five stars, and you can be glad it wasn't a one- or two-star review.

Users respect reviews

Users are generally pretty trusting of online reviews. And they can usually spot phonies pretty quickly as well – because there are people that pay for fake reviews. But in general, a bunch of really good 5 star reviews on a business listing is enough to get the user to pick up the phone and call.

The 5-star rating system allows respondents to rank their feedback on a 5-point scale from 1 to 5. The more stars that are selected, the more positively your customer is responding to your question.

Several one-star ratings are tanking your overall average, hindering your brand image, and damaging your rankings. With Google's changing algorithm, having negative reviews can only cause more problems.

Increasing your response rate is something you can do immediately to improve your online reputation score. Strive to respond to 100% of negative reviews and at least 20% response of positive reviews. Over time, set goals for maintaining these rates consistently and improving upon them.

Consumers research and read reviews before making purchase decisions. In fact, they read a minimum of 10 reviews before feeling confident in making a decision. The more Google customer reviews you have, the more likely a purchase is to be made. Google rewards businesses that have frequent and positive reviews.

Are longer reviews better? ›

An overwhelming majority of previous works find longer reviews to be more helpful than short reviews. In this paper, we propose that longer reviews should not be assumed to be uniformly more helpful; instead, we argue that the effect depends on the line of argumentation in the review text.

For new businesses, a minimum of five reviews that are mostly positive can be enough to help your business engage more customers. Fewer than five, or no reviews at all, is not going to be as effective - if at all.

Reading just one review isn't going to generate trust, but it will give consumers the chance to judge your business. Notably, if a local business has 10 recent reviews, most consumers won't look any further for confirmation. So, your first benchmark should be generating 10 reviews on the most popular review websites.

Positive reviews reassure potential customers that they can trust your brand, your products, or your services. The data backs this up. Up to 84% of consumers noted that reviews were important in their purchasing decisions.

The average review rate on Amazon is 1-2%. That means out of every 100 sales, you should expect 1-2 reviews. You should be able to aim for a 5% review rate, or one review every 20 sales. This is actually easier than you think, since most Amazon sellers do not have a strategy for getting reviews.

Most Americans Do Not Leave Reviews. Despite their impact on purchase decisions, most Americans do not leave product reviews on a regular basis. In fact, according to Pew Research Center, a full 38% “never” leave reviews on products and services.

Customers who have a bad experience are twice to three times more likely to write an angry review than customers who had a great experience are to post a happy review. One negative review online (when not countered by positive reviews) can cost up to 30 new customers.

There are around 250 million reviews on Amazon. 82% of adults in America check reviews. Barely 17% of users fully trust reviews. Only just 3% to 10% of people actually write reviews.

The average review rate for Amazon products is around 1-2%.

Meaning, every 100 sales you make, you should expect 1 or 2 reviews.

12. As many as 89% of global customers read reviews before making a purchase. Customers like to make an effort and read a few online ratings and reviews before deciding whether or not they will spend their money on the item they're eyeing.

What is a good amount of reviews on Amazon? ›

The more competitive your category, the more reviews your product will need to compete against similar products. On the other hand, if your product is very niche, you may only need five to 25 reviews to be retail-ready. Amazon recommends at least 25 reviews for a listing before you start scaling advertising.

So, customers trust these reviews because they allow them to gain even more knowledge about a business and its products or services, especially when that business isn't very transparent. 2. The second reason customers trust online reviews is that they rely on the opinions of others to influence what they should do.

As a general rule, most companies conduct performance reviews every 3-6 months. This keeps employees' focused and motivated, and ensures feedback is relevant and timely. It is also beneficial as issues can be raised early and changes are made accordingly.

Generally, positive comments tend to prompt consumers to generate emotional trust, increase confidence and trust in the product and have a strong persuasive effect. On the contrary, negative comments can reduce the generation of emotional trust and hinder consumers' buying intentions (Archak et al., 2010).

85% of consumers trust online reviews as much as personal recommendations. Nearly 3 out of 4 consumers trust a company more if it has positive reviews. 60% of consumers say that negative reviews made them not want to use a business. 49% of consumers need at least a four-star rating before using a business.

Out of 1.2 Million reviews, there are 510,434 distinct reviewers. Over 80% of the reviewers of Amazon electronics left only 1 review.

The quick answer is that every analysis does two simultaneous things: we analyze every single review posted and we review each reviewer and every review that reviewer has ever posted on that account. We take all that data and run it through our proprietary engine which grades everything and looks for patterns.

Yes! Amazon will delete customer reviews if they don't comply with their terms of service. However, the likelihood of Amazon deleting reviews is low. You need to write an email to the support team at community-help@amazon.com or report a review on the product details page.