11 Must-Have Skills of a Digital Marketing Manager in 2022 (2024)

Perhaps you’re looking to become a digital marketing manager—or thinking about hiring one for your team. Either way, it’s important to recognize exactly what a digital marketing manager does, and the top skills required for the role.

In this post, we’ll cover everything you need to know about what makes for a successful digital marketing manager, including:

  • What does a digital marketing manager do?
  • 11 must-have skills of a digital marketing manager
  • The top tools for a digital marketing manager to know
  • Digital marketing manager career FAQs (and answers)
  • How to start your career as a digital marketing manager
  • Key takeaways and next steps

If you want to skip straight to the must-have skills, use the clickable menu to navigate to section two.

Let’s dive right in!

The digital marketing manager job description: What does a digital marketing manager actually do?

As a digital marketing manager, it is your task to plan digital marketing campaigns and make sure they run smoothly from beginning to end. Often, you’ll also be responsible for leading a team. In B2B-focused companies, digital marketing managers are a key point of contact for clients.

This means that leadership skills and ‘people skills’ are vital for a digital marketing manager.

Depending on the size of the company, you are either responsible for performing most of the digital marketing tasks yourself, or focusing on planning and strategy while delegating much of the execution to your team. For example, you might devise the overall content marketing strategy and editorial calendar, assigning the actual creation of content to a dedicated editor. Other areas of focus could include managing the company website and social media channels, analyzing data, working to increase traffic to your website, and planning new marketing campaigns.

These are just some of the typical tasks of a digital marketing manager. However, the focus may vary from one position to another. Let’s look at some examples of real digital marketing manager job ads to get a clearer picture of the expected responsibilities and qualifications.

Digital marketing manager job description: PagerDuty, remote (USA)

Our first example is a job ad posted by PagerDuty, a cloud computing company in the United States. They describe the ideal candidate as “both creative and analytical” and “a curious self-starter with interest and experience in web design, CMS management, SEO, paid media, and digital marketing analytics.”

11 Must-Have Skills of a Digital Marketing Manager in 2022 (1)

In this instance, the digital marketing manager role covers a wide range of tasks—from campaign ideation and creative strategy, right through to analyzing and reporting on key performance indicators and marketing metrics.

This job ad calls for a more senior candidate, requiring at least five years of inbound marketing experience. As is a common thread through digital marketing manager job descriptions, PagerDuty is looking for someone who can multitask and manage a variety of projects and priorities at once.

Digital marketing manager job description: Twitter

Here we have a job ad posted by Twitter. They describe the ideal candidate as follows:

You’re an omnichannel marketer who can manage complex, fast-moving projects with ease. You have a creative eye for all things copy, visuals, and imagery—but you’re also analytically minded and feel confident making data-driven decisions. You can turn concepts into full-fledged digital activations, using a wide range of storytelling mediums to drive results. You’re a true team player that loves driving collaboration to produce best-in-class work. You also have a good understanding of the advertising landscape, knowing when is the best time to be in market with content at its most impactful to a marketer based on the buying cycle.”

11 Must-Have Skills of a Digital Marketing Manager in 2022 (2)

Under “Requirements,” you’ll find strong emphasis on a data-driven mindset, the ability to work cross-functionally, and on communication and project-management skills.

11 Must-Have Skills of a Digital Marketing Manager in 2022 (3)

Having looked at a few digital marketing manager job descriptions, we’re starting to get an idea of the kinds of skills that are needed for the role. Now let’s identify those top must-have skills!

11 Must-Have Skills of a Digital Marketing Manager in 2022 (4)

11 must-have skills of a digital marketing manager

1. Strategic thinking

For a digital marketing manager, strategic thinking skills are at the top of the list of requirements. Strategic thinking is closely related to the ability to understand your audience, as you need to develop strategies for marketing your products and increasing sales.

2. Data analysis

You need to know how to evaluate the results of your ongoing and finished campaigns using the relevant software, and optimizing your strategy to improve your results in the future. This means knowing how to use the right tools, and having the experience to interpret the data and draw the right conclusions from it.

3. Social media marketing

As a digital marketing manager, knowing how to use social media channels like Instagram in order to connect with your audience is key. You will set up or oversee consistently engaging campaigns that reach your target audience, and know how to efficiently schedule posts that increase engagement. How closely you are involved in social media activities will depend on the size of the team, and whether or not you’re working with a dedicated social media specialist or social media manager.

4. Paid social advertising

Knowing the ins and outs of paid social media advertising is one of the important hard skills a digital marketing manager needs to have. This includes understanding how to use the relevant social media channels’ tools for paid advertising, such as running successful Facebook ad campaigns.

5. Email marketing

Email marketing gives you the chance to engage with a group of already interested customers. Depending on your exact responsibilities, you might be more or less actively involved in setting up email marketing campaigns. But you do need to understand practices such as A/B testing, and metrics like open rates and click rates, so you can optimize your strategies.

11 Must-Have Skills of a Digital Marketing Manager in 2022 (5)

6. Search engine optimization (SEO)

A successful digital marketing manager must have a deep understanding and knowledge of implementing effective SEO strategies. Organic search engine optimization is a cost efficient way of increasing traffic for your company’s website. You can learn more about SEO (and how it differs from SEM) here.

7. Paid search / SEA

You also need to know paid Search Engine Advertising such as overseeing the implementation of Google Ads campaigns, and using Pay Per Click models of advertising. That way, you can further increase traffic and sales, and reach your specific target audience. You can learn more about pay-per-click (and other models) in this beginner’s guide to performance marketing.

8. An eye for good copy

As a digital marketing manager, you should also have an understanding of where good copy fits into the overall marketing strategy. You may be an excellent writer or editor yourself, but it’s not strictly necessary (unless you’re going for a specialized marketing role in the copywriting or editorial team). If you’re not writing the copy yourself, it’s important that you know when and where to involve copywriters and how to brief them on the kind of messaging needed.After all, written content is an important part of digital marketing—be it in an email newsletter, a landing page on your company website, or a social media post.

Learn more:What Is Copywriting? Your Ultimate Introductory Guide

9. Some knowledge of visual marketing

Basic design skills are helpful even if you are not hired as a designer. Appealing visuals are an important part of advertising, and an understanding of design and the tools needed for creating visual content allows you to communicate your ideas to the design team effectively.

10. UX (user experience) and CX (customer experience)

As you need to understand your customer and optimize their experience on your webpages, it’s useful for a digital marketing manager to have an understanding of user experience and the overall user journey. This might include things like the UX design of a product or website, UX writing (the copy that features throughout a product to guide the user), and running A/B tests to test performance and improve the user experience.

11. Customer relationship management (CRM) and retention marketing

You will need your communication, empathy, and listening skills not just in your position as team lead, but also in your strategies for understanding your customers. Therefore, knowledge of customer relationship management and retention marketing is valuable for making sure that your customers are satisfied.

11 Must-Have Skills of a Digital Marketing Manager in 2022 (6)

With the great variety of tasks and marketing channels a digital marketing manager deals with comes an assortment of relevant tools and software. These tools are used to set up ad campaigns, analyze data, or create and track campaigns. As a digital marketing manager, some of the most important tools to know are:

If you’re interested in working as a digital marketing manager, it’s worth getting familiar with some of these tools.

11 Must-Have Skills of a Digital Marketing Manager in 2022 (7)

Digital marketing manager career FAQs

Still got questions about the digital marketing manager role? Let’s answer some FAQs.

What is the average digital marketing manager salary?

The salary you can expect as a digital marketing manager depends on a variety of factors, such as your experience, the company, the level of responsibility, and the location. The salary for an experienced digital marketing manager in the US tends to average at $68,010. Earlier in your career, you might expect a salary closer to $40,000-$55,000.

Do I need a degree to become a digital marketing manager?

In order to get hired as a digital marketing manager, you do need to prove that you have the required skills listed in this article. However, there are many ways to acquire them, and a university degree is just one option; not a necessity. Many digital marketing managers have a degree in a related field, but with the right education and experience, you can transfer to this field from a different direction, too. One option to start your career switch into digital marketing is by attending a digital marketing bootcamp or an online digital marketing course. We’ve got a free, 5-day short course you can try out to see if digital marketing is for you.

How do I know if I’m a good fit for a career as a digital marketing manager?

Pay attention to your interests and skills, and where you want to focus your time and energy in your job. Do you have great team leading and communication skills? Do you thrive when you get to decide on the best strategy, and enjoy cooperating with other departments as well as the head of marketing to find the best solutions for the company? Then a career as a digital marketing manager might be for you.

Where should I start if I don’t have any experience?

You can start by learning more about what the position entails. Setting up an informational interview, where you get to ask an industry professional about their work, is a great way to do this. Once you have decided if this job is for you, you can start looking at programs and courses that will teach you the skills you need to land your first job in digital marketing. Eventually, you’ll also want to start building your digital marketing portfolio, as this will demonstrate to employers that you’ve got the right skills and know how to apply them to real-world projects.

What are some other digital marketing jobs?

If you are passionate about digital marketing, there are several different career options in the field. For example, you could start out as a digital marketing specialist. If you care less about overall planning and strategy, and are more interested in a specific marketing channel such as social media, search engine advertising, or email marketing, and want to work directly on implementing campaigns in these areas, there are specialized jobs for each of these fields, too. If you are looking for a mostly creative position, designers, videographers and copywriters are sought after in digital marketing as well. You’ll find a guide to the top digital marketing jobs here.

How to start your career as a digital marketing manager

If you are curious and passionate about digital marketing, and ready for a career where you constantly learn something new, it’s time to take the first steps towards working in this field. Here are some ways to get started:

  • Learn more about digital marketing in general. Read up on the different marketing channels, listen to podcasts, and take some free introductory courses.
  • Attend meetups and start networking with professionals in the field. You can network online via LinkedIn, via virtual meetups, or in-person at local events.
  • Structure your learning with a bootcamp, course, or program. If you’re starting without any prior experience, a structured and credible qualification in digital marketing will help you learn the fundamentals in a structured way. Some programs will even help you to build your portfolio and land your first job in the field.

You can learn more about how to become a digital marketing manager in this step-by-step career roadmap.

Key takeaways and next steps

The role of the digital marketing manager is varied and exciting, with plenty of responsibility. On top of the necessary communication skills and a talent for working with other people, there are lots of different fields to learn about when it comes to the qualifications of a digital marketing manager, from the various marketing channels to customer management skills and strategic thinking. If this sounds like an interesting career option for you, you can use this list as a starting point to dig into the individual aspects required for this job.

Want to learn more about digital marketing? Try out our free, 5-day course, or check out the following:

  • What is omnichannel marketing? A complete guide
  • How to write an outstanding marketing resume
  • 9 Awesome marketing portfolio examples to inspire you
11 Must-Have Skills of a Digital Marketing Manager in 2022 (2024)

FAQs

What are the 3 most important things that matter in a digital marketing role? ›

Top Three Most Important Aspects of Digital Marketing
  • The Digital Driver for Business Growth. With the huge number of elements involved in digital marketing, it can be easy to forget the core goal, which is (like any marketing discipline) business growth. ...
  • SEO. ...
  • Marketing Automation. ...
  • Content.
16 Dec 2021

What are the most important qualities that a digital marketer should have? ›

A crucial element in digital marketing is creativity and innovation and both are as essential as any other quality. It's not enough to be able to keep up with your competition; you need to come up with something better and different with each and every project.

What qualities would you say make you the best person for digital marketing? ›

Traits of a Successful Digital Marketing Professional
  • The Ability to Self-Start. ...
  • Loving a Challenge. ...
  • Flexibility and Adaptability. ...
  • The Desire to Help Grow Other Businesses. ...
  • Communication Skills. ...
  • Leadership and Management. ...
  • Trustworthiness, Reliability, and Dedication. ...
  • Strategic and Analytical Thinking.
2 Dec 2017

Is digital marketing a hard skill? ›

Every job requires a certain set of skills, usually a combination of “hard” and “soft”. Digital marketing is no different. Hard skills vary depending on the specific specialty, but can include knowing how to use social media and SEO tools, in addition to video conferencing and collaboration software.

How can I be successful in digital marketing? ›

10 ways businesses can achieve success in their digital marketing efforts
  1. Be flexible and open to change. ...
  2. Set SMART objectives. ...
  3. Execute perfectly. ...
  4. Exercise creativity throughout the process. ...
  5. Target audience with market segmentation. ...
  6. Diversify your channels, tactics, and strategies. ...
  7. Integrate your sales and marketing.
22 Apr 2020

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

What kind of people are good at digital marketing? ›

Seven Traits of Successful Digital Marketing Managers
  • Adaptability and Creative Problem-Solving. Digital marketers face something new every day. ...
  • Curiosity and Love of Learning. ...
  • Leadership Skills. ...
  • Business Acumen. ...
  • Communication Skills. ...
  • Analytic Skills. ...
  • Persistence.
20 Jun 2019

What kind of personality is good for marketing? ›

Although the specific skill requirements may vary from job to job, the traits needed for success in marketing are consistent across the career spectrum. Good marketing people are first-class communicators, good team players and skilled project managers, with excellent analytic and creative skills.

How do I introduce myself in digital marketing? ›

How To Introduce Yourself In Digital Marketing Interview
  1. Start by doing your research on the company and the specific role you are interviewing for. ...
  2. Be prepared to talk about your experience and skills in digital marketing. ...
  3. Highlight your successes and how you have helped businesses achieve their goals.

What makes a marketer successful? ›

Good marketers are strategic with their time and resources, especially since there are so many different channels to use and forms of content to produce. They are also astute leaders, driving business growth while focusing on data and creativity, balancing multiple channels and working in a fast-paced environment.

What is soft skills in digital marketing? ›

Soft skills are skills related to how you work. These are skills many people possess without really thinking about them.

How do you list digital marketing skills on a resume? ›

What Skills Should You Put on a Digital Marketing Resume?
  1. Content Marketing.
  2. Lead Nurturing.
  3. Email Marketing.
  4. Inbound Marketing.
  5. Social Media Advertising.
  6. UX Design.
  7. SEO and SEM.
  8. Content Creation.

Is digital marketing Easy? ›

Like many professions, digital marketing requires both a core set of hard skills (which can be relatively straightforward to learn) and a longer list of career attributes that might take years to master.

What is the role of digital marketing manager? ›

Digital marketing managers are responsible for implementing, overseeing, and managing digital marketing strategies that advance an organization's mission by reaching a broad audience and attaining greater exposure. The results of their efforts include increased sales, donations, or community interest and involvement.

What does a digital marketer do daily? ›

Digital marketing managers are often responsible for creating campaign content daily. This process involves writing, editing, and producing original content that clearly conveys a message to the target audience. Digital marketers write content for social media, email, podcast episodes, and ads.

What skills do you need for marketing in 2022? ›

The full list of in-demand skills for 2022, according to digital marketing job data on LinkedIn, includes:
  • Copywriting.
  • Search Engine Optimization.
  • Social Media Marketing.
  • Marketing Automation and Technology.
  • Audience Building.
  • Project Management.
  • Data Analysis.
  • Conversion Rate Optimization.
2 Jun 2022

What are five hard skills? ›

Hard Skills Examples List
  • Technical skills.
  • Computer skills.
  • Microsoft Office skills.
  • Analytical skills.
  • Marketing skills.
  • Presentation skills.
  • Management skills.
  • Project management skills.
29 Aug 2022

What are the four marketing skills? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

What is a skill example? ›

They can be soft skills, such as problem-solving abilities, effective communication, or time management, or hard skills, like speed typing, using Powerpoint or Excel. Feel free to include any universal skills even if they're not specifically required or mentioned in the job description.

Why is digital marketing an important skill? ›

Digital marketing has the advantage of being faster, cheaper and more effective than traditional marketing. An email or social media campaign can connect a marketing message to a targeted subset of consumers for the fraction of the cost of a TV ad or print campaign.

What qualifications do you need for digital marketing? ›

Qualifications you might consider include a Level 2 Certificate in the Principles of Marketing, a Level 3 Diploma in Digital Marketing or a T Level in Digital Production, Design and Development. The requirements for these qualifications are typically somewhat lower than a university degree.

What is the heart of digital marketing? ›

Content marketing is the heart of most successful digital marketing campaigns. It's the catalyst to growing your digital footprint, generating inbound leads and building the strong brand name recognition you desire.

What is the key of digital marketing? ›

Providing a great user experience on your website is a major key to success in digital marketing. Your website is the brand online and should not only provide information but offer easy tools to sell products or drive customers to buy your product.

Did you know facts about digital marketing 2022? ›

In-demand Digital Marketing Skills
  • About 49% of your customer e-mails are opened on mobile devices. ...
  • Around 74% of marketers believe that e-mail marketing leads to an increase in customer engagement.
  • Custom-made e-mails have a 6x higher transaction rate and, therefore, need to be used more often.

What kind of marketing is most successful? ›

1. Social Media Marketing. Social media marketing is one of the most popular types of marketing strategies. And, it's also one of the most effective to build awareness and increase sales.

What is the most popular type of digital marketing? ›

Search Engine Optimization or SEO is among the most important types of digital marketing for your business. It is the art of ensuring that your web pages or articles feature at the top of the search results of search engines like Google and Bing.

What inspires you to work in digital marketing? ›

Here's our example answer: “The fact that digital marketing is a constantly evolving industry really excites and interests me. From new social platforms to new mobile technologies, there is always something new to learn and new opportunities.

How do I know if I would be good at marketing? ›

If you're always up for a brainstorm or like talking through big, sometimes wild, ideas, you might be a natural fit. “Creative, unique personalities who are really able to recognize trends quickly do well in marketing,” explains Ryan Brown, marketing director at Kenra Professional.

Are marketers born or made? ›

A study made by Steve Martin at the Harvard Business Review in 2011 concluded that 70 percent of a successful marketer who has the talent is since birth, and 30 percent of successful marketers learn are made.

How do you introduce yourself professionally? ›

Personal commercial template
  1. Greeting: Hello, my name is (name). ...
  2. Goal: I am looking for (internship/full-time position) at (employer name).
  3. Interest/passion: I am interested in (interests related to the company/industry).
  4. Strengths: I have many skills to contribute including (strengths) and (skills).

What can I expect from a digital marketing interview? ›

Expect to be asked about social media marketing, pay-per-click (PPC) ads, email marketing, analytics and reporting, public relations, search engine optimization, and more.
...
You should also be able to define and explain a number of terms, including:
  • SEO.
  • Pay-Per-Click (PPC)
  • Google Ads.
  • Google AdWords.
  • Bad Links.
  • Sales Funnel.

How should I present myself in an interview? ›

A Quick Guide On How To Introduce Yourself In An Interview
  1. Start by researching the company and your interviewers.
  2. Dress appropriately for the interview.
  3. Avoid distractions and keep eye contact.
  4. Be confident and comfortable.
  5. Be aware of body language.
  6. Prepare what to say.
  7. Rehearse your introduction with a friend.

Who is a good marketing manager? ›

Good marketing managers are those professionals who know how to implement team-wide changes without disrupting individual team members. Sometimes, you won't be able to count on the help of your team when implementing changes.

How will your personality help you as a marketing manager? ›

It is a person's personality that shines through campaigns, and allows you to be more creative in your work. As a marketing professional, your job is to constantly think of new ways to convey the same or similar message. As such, when your personality can shine through into your work, it is ideal.

What is a true marketer? ›

True marketing is about understanding current and potential customers better than anyone else, translating those insights into powerful new offerings and experiences, and creating ever more effective and efficient paths to market.

What are hard skills in marketing? ›

Top Hard Skills in Marketing
  • Data Analysis. Data-driven marketing is an essential component of business growth. ...
  • Communication. Excellent communication skills are a must-have in any leadership position. ...
  • Technological Proficiency. ...
  • Project Management. ...
  • People Management. ...
  • Adaptability. ...
  • Collaboration. ...
  • Curiosity.

What are your strengths in digital marketing? ›

Attributes and Strengths of the Digital Marketer
  • Insatiable Curiosity. ...
  • Critical Thinking. ...
  • Self-motivating. ...
  • Collaborative. ...
  • Business-minded. ...
  • Research: Go Get That Data! ...
  • Analysis: Make Sense of the Data. ...
  • Insight: Pull Meaning From the Data.
12 Jul 2018

How do you describe social media skills on a resume? ›

Social media resumes should include experience with Twitter, Facebook, YouTube, Pinterest, Instagram, TikTok, and LinkedIn; show skill with reporting and data analysis tools, graphic design, content creation, search engine optimization (SEO), and social media application tools (Hootsuite and others); and highlight ...

What are the responsibilities of a digital marketing manager? ›

Digital marketing managers are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Is digital marketing a stressful job? ›

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

Is coding required for digital marketing? ›

While programming languages skill is a value addition, a digital marketing professional does not need to know coding/programming languages.

How do I become a digital marketer with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
20 May 2022

How can I improve my digital marketing skills? ›

Here are some important tips to boost your digital marketing career.
  1. Advance and Refine Your Skill Set. ...
  2. Be Aware of the Latest Trends. ...
  3. Develop a Strong Digital Presence. ...
  4. Build a Personal Brand. ...
  5. Understand Data. ...
  6. Don't Be Afraid to Take Risks. ...
  7. Learn to Adapt. ...
  8. Always Seek Feedback.
11 Dec 2018

How do I introduce myself in digital marketing? ›

How To Introduce Yourself In Digital Marketing Interview
  1. Start by doing your research on the company and the specific role you are interviewing for. ...
  2. Be prepared to talk about your experience and skills in digital marketing. ...
  3. Highlight your successes and how you have helped businesses achieve their goals.

What is digital marketing strategy? ›

What is digital marketing strategy? A digital marketing strategy is a plan for establishing an internet presence through online channels such as organic search, social media, paid ads, and other web-based mediums such as your website.

Which field is best in digital marketing? ›

Top 10 Highest Paying Digital Marketing Jobs in India [A Complete Report]
  • Digital Media Managers.
  • Pay-Per-Click Managers.
  • SEM/SEO Specialists.
  • Content Strategists.
  • E-commerce Specialist.
  • Brand Marketing Expert.
  • Social Media Marketers.
1 Sept 2022

What is the world's toughest job? ›

1. Military. All military roles have their difficulties, but challenging roles such as a marine and mercenary are among the hardest in the world. These positions require soldiers to put their lives at risk on a daily basis.

How many hours do digital marketers work? ›

Most digital marketers work full-time, which means they typically work 8 hours per day and 40 hours per week. However, because digital marketing is such a fast-paced and ever-changing field, many digital marketers also work overtime, which can mean working 10 or more hours per day and 50 or more hours per week.

Which language is best for digital marketing? ›

Java is an important coding language that is best for web app and Android app development. If you are planning to build simple apps to accelerate digital marketing success, learning Java can be beneficial.

Which language is used in digital marketing? ›

HTML. HTML is a great first language to learn, not only because of its prevalence throughout our lives as digital marketers but also because it teaches the fundamentals that translate well into all coding.

Is digital marketing Easy? ›

Like many professions, digital marketing requires both a core set of hard skills (which can be relatively straightforward to learn) and a longer list of career attributes that might take years to master.

How long does digital marketing take to learn? ›

It takes most people one to three months to learn the different digital marketing tools and techniques, and it takes six months to a year to perfect those skills through practice. Of course, this depends on several factors.

Can you do digital marketing from home? ›

Just like with more technical roles, there are plenty of remote or work-from-home digital marketing jobs. And, since you can learn a lot of key marketing skills on the job, digital marketing can be a great option for anyone looking to change careers without going back to school or moving to a big city.

What qualifications do you need to be a digital marketer? ›

What Qualifications Do Digital Marketers Need?
  • Apply to do a marketing/digital marketing degree.
  • Take a postgraduate qualification in digital marketing.
  • Take a short digital marketing course.
  • Apply for an apprenticeship.

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